Associate Director, International Marketing, Differentiation Lead, Immunology

About the Role

Key Responsibilities

• Collaborate and engage with a cross-functional team including Market Access, Medical Affairs, Health Economics, Marketing Analytics, Public Affairs, Regulatory, Legal, Clinical Development, R&D, Medical and Regulatory Review, Patient Relations, Learning, Finance, and Supply Operations.
• Analyze the Gastro Market dynamics and trends, collect insights on customer behavior, and propose marketing strategies across geographical regions such as Europe and Intercontinental markets.
• Develop marketing plans for gastro brands, including defining product positioning, customer segmentation, campaign messaging, and product branding.
• Maintain regular research on competitor activities, develop competitive readiness strategies, and generate rapid response letters on emerging threats.
• Develop promotional campaigns and materials to communicate clinical value to Gastroenterologists and worldwide markets, including concept development, testing, and review of promotional assets.
• Oversee in-market execution, co-create projects, and support affiliates across Europe, Asia Pacific, Middle East, North America, and Latin America through regular communication and follow-up.
• Provide proactive updates on market developments to management and cross-functional teams, including competitor activities and market changes.
• Manage project budgets, conduct monthly reviews, forecast expenses, and identify opportunities for budget optimization.
• Manage vendors, suppliers, and agencies for project execution, including production of marketing materials and digital assets.

Requirements

• Bachelor's Degree required.
• 7-10 years of proven marketing experience with increased proficiency in marketing skills.
• Experience with cross franchise/cross channel marketing preferred.
• Digital communication experience.
• Strong organizational, planning, and project management skills.
• Networking and effective communication skills to build relationships with internal stakeholders.
• Good written and oral communication skills to inspire teams.

Nice to Have

• Previous cross franchise/cross channel marketing experience.
• Experience with digital communication tools.
• Exposure to multiple geographic regions or affiliates.
• Strategic thinking and ability to define well-structured execution plans.

Qualifications

• Educational background: Bachelor's Degree.

Benefits & Perks

• Comprehensive benefits package including paid time off (vacation, holidays, sick leave).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.