Channel Marketing Specialist

About the Role

Key Responsibilities

• Acts as primary liaison within the marketing department to the channel and dealers
• Manage and lead communications to the dealer network related to marketing initiatives, content calendars, dealer scorecards, bulletins, social media / Facebook groups, email inboxes and surveys
• Manage the finance and accounting process of the Dealer Marketing Fee allocations to track and monitor spending on a monthly, quarterly and annual basis
• Communicate best practices and marketing feedback coming to/from dealers, providing recommendations for local level marketing and events
• Manage relationship with retail and merchandising partners that provide fixture production and installation solutions for dealer channel
• Develop merchandising requirements and identify plan-o-gram solutions for dealer showrooms, including proactively identifying updates as needed for new product launches and new marketing initiatives
• Lead and maintain up to date co-op guidelines in collaboration with key stakeholders; Oversee the planning, execution, and administration of co-op marketing programs, ensuring compliance with brand, product and co-op guidelines
• Track and manage the budget for co-op marketing and dealer marketing fee allocations, ensuring effective use of allocated funds, analyzing and sharing best practices and communicating updates to stakeholders
• Partner with sales / dealer development team to successfully onboard new dealers related to marketing and co-op programs by joining demos, onboarding meetings and renewal/upsell calls when asked upon
• Work and assist internal team and agency partners to represent the dealer channel on marketing and promotional campaigns across paid and organic social media, paid search and special events as required, providing support, ideas and execution of plans
• Support monitoring and maintaining portals for Club Car channel partners, such as the asset management system, StorySlab and Elanders, to ensure all dealer-facing content is accurate and adheres to brand and product guidelines
• Monitor the activities and priorities of our customers and our competitors, and maintain a deep understanding and analysis of the competitor landscape and industry landscape
• Actively participate and support Club Car Dealer-related events, such as the Sales / Dealer Meetings, as well as other events as requested to support the team

Requirements

• Bachelor's degree in Business Administration, Marketing, Design, or related field
• 2-4 years of experience in marketing, product/brand management, content management, or business development
• At least 2+ years' experience in channel marketing role or comparable function
• Previous experience managing budget and financial information
• Ability to work as part of a global team
• Excellent written and oral communication skills, including creating and delivering presentations
• Self-starter with a performance-driven mindset, detail-oriented, and able to thrive in a fast-paced environment
• Strong interpersonal skills, collaborative mindset, and professional working style
• Exceptional project and time management skills with the ability to manage multiple projects and priorities
• A keen eye for detail and branding

Nice to Have

• Experience with retail and merchandising partners
• Experience with marketing portals such as asset management systems, StorySlab, and Elanders

Qualifications

• Bachelor's degree in Business Administration, Marketing, Design, or related field