Associate Director, Lifecycle Marketing & Audience Relationships

About the Role

Key Responsibilities

• Own and evolve the lifecycle marketing strategy for the Entertainment & Beauty vertical, focusing on subscriber growth, retention, and lifetime value for various products.
• Develop and optimize multi-channel lifecycle campaigns using email, browser notification, push, and in-app messaging.
• Define and map out audience segmentation strategies and user journeys to deliver tailored and relevant experiences.
• Collaborate cross-functionally with editorial, product, engineering, analytics, and design teams to align strategies with business goals and brand objectives.
• Launch and iterate on programs supporting major tentpole moments, app engagement initiatives, and recurring content franchises.
• Analyze campaign performance and user behavior data to drive insights and improve program effectiveness.
• Serve as the subject matter expert on lifecycle marketing within the Entertainment & Beauty group, providing consultation to stakeholders.
• Maintain awareness of industry news, trends, and innovation, conducting audits and presenting insights and recommendations.

Requirements

• Bachelor's degree and/or equivalent experience.
• 6-8 years of experience in lifecycle marketing, growth marketing, product marketing, or CRM, ideally for subscription, app, consumer tech, or media products.
• Proven experience designing and implementing end-to-end lifecycle strategies across direct-to-consumer communication channels.
• Strong analytical skills with a track record of using data to drive decisions and optimize campaigns.
• Experience working cross-functionally in a highly matrixed structure.
• Well-developed interpersonal and leadership skills, with the ability to collaborate and influence stakeholders.
• Excellent communication and project management skills, capable of driving initiatives from ideation through execution.
• Proficiency in Excel and/or Google Sheets.

Nice to Have

• Experience with email, notification, push, and in-app messaging platforms.
• Knowledge of industry trends and innovation in lifecycle marketing.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Salary range of $100,000-$115,000.
• Additional compensation may include bonuses and incentives.
• Comprehensive benefits including medical, dental, vision, prescription coverage.
• Unlimited paid time off (PTO), paid holidays, and parental leave.
• Tuition reimbursement, donation matching, and adoption or surrogate assistance.
• Life insurance, disability coverage, health savings and flexible spending accounts.
• 401K plan with company match, pet insurance, accident and critical illness coverage, and other voluntary benefits.