Senior Manager, Lifecycle Marketing - Acquisition

About the Role

Key Responsibilities

• Design and implement a comprehensive strategy to engage and retain new subscribers globally during their critical early tenure period.
• Increase the Free Trial conversion journey to increase trial-to-paid conversions.
• Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges.
• Drive the development of journeys in Braze, using capabilities like push, email, SMS, in-app messages, content cards, WhatsApp, and MMS.
• Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies.
• Ensure best practices in personalization, segmentation, and lifecycle orchestration.
• Build and maintain a scalable testing roadmap to improve early tenure retention metrics.
• Partner with Analytics and Data Science teams to track performance, evaluate incrementality, and share insights.
• Partner with regional teams in LATAM, EMEA, APAC, and North America to adapt strategies for global audiences.
• Increase relevancy and performance through culturally attuned messaging and campaign customization.
• Be the main liaison between global content, product, brand, performance marketing, and regional teams to foster cross-team collaboration and clarity of execution.
• Champion the importance of lifecycle strategies related to churn prevention and user education.
• Manage one or more direct reports, growing a high-achieving team.
• Oversee external agency partners to support design, copy, operations, and QA workflows.

Requirements

• 8+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer acquisition strategies.
• 5+ years of experience managing a globally distributed team.
• Experience building strategies in improving trial conversion, early tenure retention, and behavioral engagement.
• Deep experience with Braze (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.
• Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
• Expertise with A/B testing, multivariate testing, and experimentation methodologies.
• Experience managing multiple global lifecycle marketing programs.
• Demonstrated experience engaging, influencing, and unifying executives across departments and global regions by balancing global priorities with regional needs and nuances.
• Experience identifying and managing external agencies and vendors with a focus on creative and operational efficiency.
• A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience.
• Bachelor's or Master's degree in Marketing, Business, or a related field.

Nice to Have

• Experience with other orchestration platforms beyond Braze.
• Knowledge of regional cultural nuances in LATAM, EMEA, APAC, and North America.
• Experience in content or entertainment marketing.

Benefits & Perks

• Salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Generous medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account (HSA) program.
• Health care and dependent care FSA.
• 401(k) plan with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance and pet-friendly offices.