Marketing Manager, Retention

The Financial Times LTD

New York, NY

Full Time

Senior

95k-105k

4 days ago

Job Description

About the Role

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. We are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed, valuing different perspectives and supporting work-life balance. The role of Marketing Manager, Retention, focuses on leading multi-brand retention marketing efforts for FT Specialist, driving engagement, satisfaction, and renewal across 11 publications, starting at the point of sale.

Key Responsibilities

Be responsible for the post-sale subscriber journey for new readers and subscription managers.
Launch and run campaigns (email and social) to drive engagement and long-term retention.
Collaborate with editorial/product teams to highlight new features and usage tips.
Optimize campaign performance and propose data-driven improvements.
Partner with Customer Success and Renewals teams to drive value through expansion.
Design targeted outreach promoting license expansion and product highlights.
Showcase subscription value through usage summaries and celebratory campaigns.
Develop content that humanizes FT Specialist brands and celebrates achievements.
Implement targeted campaigns to re-engage at-risk accounts.
Support Renewals with tailored messaging and feature education.
Track and refine strategies through performance insights.
Create reports and materials that demonstrate usage and account value.
Support partners in building compelling renewal narratives.
Apply A/B testing and behavioral data to optimize strategies.
Share takeaways to advise broader FT marketing and sales efforts.

Requirements

Shown ability in email and social marketing, ideally in retention, lifecycle, or subscription models.
Strong background in B2B marketing; license-based or SaaS experience a plus.
Proficient in producing compelling and coherent written content.
Strong collaborator across client success, editorial, and data functions.
Proficiency with CRM, marketing automation, and analytics tools.
Highly organized, with experience handling multiple priorities across brands.
Strategic, customer-focused problem solver with a long-term growth mindset.

Nice to Have

Experience in license-based or SaaS marketing.

Qualifications

Experience in email and social marketing, particularly in retention or subscription models.
Background in B2B marketing, SaaS, or license-based marketing.

Benefits & Perks

Generous annual leave.
Health coverage.
401k and company match.
Inclusive parental leave packages.
Subsidised gym memberships.
Opportunities to give back to the community.
A hybrid working model (averaging two to three days onsite).
Flexible working pattern requests where feasible.

Working at The Financial Times LTD

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. We value curiosity, ambitious thinking, and inclusivity, striving to ensure all employees are heard and supported. We embrace innovation and technology, including AI tools, and promote a fair and inclusive workplace where everyone can be themselves and have the flexibility to balance work and personal life.

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