Omnichannel Lifecycle Marketing Manager

Formlabs

Somerville, MA

Full Time

Senior

about 18 hours ago

Job Description

About the Role

As the Omnichannel Lifecycle Marketing Manager, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You'll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs' cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you'll ensure that every customer interaction builds loyalty and maximizes lifetime value.

Key Responsibilities

Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
Design programs for key stages of the customer journey.
Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed.
Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience and launches of new products.
Test and optimize campaigns through A/B testing, data analysis, and customer feedback.

Requirements

8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company.
Strong analytical or technical skills.
Strong ability to interpret data and translate insights into actionable marketing strategies.
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
A creative mindset with a passion for designing innovative customer campaigns.
A deep understanding of customer needs and a passion for creating exceptional experiences.
Strong bias for action and ability to execute quickly.
Strong curiosity about our customer base, product, and technology.
Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify).

Nice to Have

Experience in a hardware technology company.
Experience with data analysis and customer segmentation.

Benefits & Perks

Robust equity program to build future wealth through RSUs.
Comprehensive healthcare coverage (Medical, Dental, Vision).
Low cost fund options in our 401K and access to advisors.
Generous paid Parental Leave (up to 16 weeks).
Tenure-based paid Sabbatical Leave (up to 6 weeks).
Flexible Out of Office Plan - Take time when you need it.
Ample on-site parking & pre-tax commuter benefits.
Healthy on-site lunches, snacks, beverages, & treats.
Regular sponsored professional development opportunities.
Many opt-in culture events across our diverse community.
Unlimited 3D prints.

Working at Formlabs

We value creativity, learning, and delivering excellence. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage contributions from candidates even if they don't check every box, fostering an inclusive community that aims to change the face of 3D printing.

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