Senior Manager, Lifecycle Programs

About the Role

Key Responsibilities

• Define, implement, and scale core lifecycle strategies that convert users across their journey, deliver high-impact campaigns, and operate with excellence.
• Manage a small team of lifecycle marketers and own the lifecycle roadmap.
• Develop full-funnel lifecycle strategies that drive conversion across key user stages—from onboarding and activation to engagement, retention, and winback.
• Design and optimize customer journeys by identifying critical touchpoints and difficulties, building seamless and personalized experiences to deepen engagement.
• Ensure the successful delivery of multi-channel marketing campaigns across email, in-app messaging, push notifications, and other touchpoints.
• Own budget management and execution of bonus and incentive programs that fuel user behavior, aligning strategies with seasonal, merchant, and promotional priorities.
• Collaborate with teams within the consumer marketing organization and across Upside, including Acquisition, Product Marketing, Research & Insights, Coordinated Marketing, and Analytics.
• Partner with teams across the organization, such as the Merchant team, to prioritize and execute Retail-Go-To-Market and Merchant Partner Programs.
• Drive automation, personalization, and innovation in lifecycle infrastructure, leveraging experimentation, user segmentation, and emerging tools to improve program effectiveness and scale.

Requirements

• 8+ years of progressive experience in Lifecycle Marketing and CRM, with a proven track record of increasing consumer engagement and retention in a relevant B2C/consumer industry.
• 4+ years of experience leading, mentoring, or developing high-performing teams.
• Deep expertise in customer retention, marketing operations, and marketing automation.
• Bachelor's degree or equivalent in Marketing, Business Administration, or a related field.
• Deep functional knowledge of marketing engagement platforms such as Iterable, Braze, Hubspot, and proficiency in SQL and Google Sheets.
• Data-first decision-making skills with a test-and-learn approach, outstanding analytical and critical thinking abilities, and capacity to interpret data into practical insights.
• Strong collaboration skills with the ability to build impactful partnerships across diverse teams.
• Excellent communication and presentation skills, with the ability to influence and persuade at all levels.

Nice to Have

• Experience with tools such as Email on Acid, Jira, Snowflake, Segment, Neustar/TransUnion Data Clean Rooms.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business Administration, or a related field.

Benefits & Perks

• Medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs).
• 401(k) program.
• Family planning programs and paid parental leave.
• Physical fitness and wellness memberships.
• Emotional and mental health support programs.
• Unlimited PTO, 10 paid federal holidays, and an annual week-long Winter Break.
• Flexible work environment.
• Lunch reimbursement for in-office employees.
• Employee Resource Groups.
• Learning and Development stipend.
• Transparent culture.
• Mission-driven organization.