Lifecycle Campaign Specialist

About the Role

Key Responsibilities

• Implement lifecycle campaigns for merchant launches, promotions, and regional initiatives that boost consumer engagement through email, push notifications, in-app placements, and SMS.
• Plan and manage campaign builds and QA processes across all core lifecycle channels: email, push, SMS, and in-app surfaces.
• Collaborate with Product Marketing and RGTM collaborators to build content briefs, campaign timelines, and launch strategies.
• Report on campaign performance, with recommendations for optimization.
• Assist in outlining standard methodologies and identifying repeatable campaign templates.

Requirements

• 2+ years of experience in CRM/lifecycle marketing or campaign execution, ideally in a consumer-facing business.
• Experience working in CRM tools and with creative/technical stakeholders.
• Attention to detail and the ability to manage multiple concurrent campaigns.
• Strong communicator who thrives in a fast-paced, cross-functional environment.
• Experience in user behavior and campaign performance optimization.
• Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.
• Data-first decision maker with a test-and-learn attitude, outstanding analytical and critical thinking abilities, and the capacity to interpret data into practical insights and achieve business results.
• A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams.

Nice to Have

• Experience with tools such as Iterable, Email on Acid, Jira, Snowflake, Segment, Neustar/TransUnion Data Clean Rooms.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.

Benefits & Perks

• Medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs).
• 401(k) program.
• Family planning programs + paid parental leave.
• Physical fitness and wellness memberships.
• Emotional and mental health support programs.
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break.
• Flexible work environment.
• Lunch reimbursement for in-office employees.
• Employee Resource Groups.
• Learning and Development stipend.
• Transparent culture.
• Amazing mission!