Regional Director Lifecycle, Content Marketing

Crunchyroll San Francisco

Dallas, TX

Full Time

Director

3 days ago

Job Description

About the Role

We're looking for a leader to join our Lifecycle Marketing team as the Regional Director Lifecycle, Content Marketing, to lead our regional title marketing teams. You will oversee and empower regional managers (for EMEA, US, LatAm, and APAC) to lead localized marketing strategies for our vast and growing anime content library. You'll translate our global title marketing vision into regionally resonant strategies that create impact with cultural sensitivity, fueling fan excitement, and maximizing content viewership and engagement.

Key Responsibilities

Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities, ensuring global campaigns are localized and amplified across EMEA, US, LatAm, and APAC.
Oversee and mentor a team of high-achieving Regional Managers covering EMEA, US, LatAm, and APAC, fostering a collaborative environment and providing strategic guidance.
Oversee the performance of title marketing programs across all regions, analyzing metrics related to content consumption, viewer engagement, and fan sentiment, and identify areas for optimization.
Serve as the main liaison between global content, product, brand, performance marketing, and regional teams to foster cross-team collaboration and clarity of execution.
Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches to resonate with diverse anime fan bases.
Guide regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant for their respective markets.
Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending and maximizing investment value.
Stay up to date with industry trends, competitor activities, and latest marketing technologies, fostering a culture of continuous improvement and experimentation.

Requirements

15+ years of progressive experience in marketing leadership roles, with a focus on content marketing, title marketing, or entertainment marketing within a global context.
8+ years of experience leading regional or global teams, with a proven track record of developing talent and promoting high-achieving teams.
Industry experience working in streaming, entertainment, or digital media.
Demonstrated experience in global-to-local marketing strategy, adapting global campaigns for diverse international markets (specifically EMEA, US, LatAm, and APAC).
Expertise in transforming complex data into strategic insights to guide impactful decisions across multiple regional markets.
Experience engaging, influencing, and unifying executives across departments and global regions by balancing global priorities with regional needs and nuances.
A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience.
Bachelor's or Master's degree in Marketing, Business, or a related field.

Nice to Have

Experience working in streaming, entertainment, or digital media industries.
Strong understanding of cultural nuances in EMEA, US, LatAm, and APAC markets.

Benefits & Perks

Salary plus performance bonus earning potential, paid annually.
Flexible time off policies.
Generous medical, dental, vision, STD, LTD, and life insurance.
Health Saving Account (HSA) program.
Health care and dependent care FSA.
401(k) plan with employer match.
Employer paid commuter benefit.
Support program for new parents.
Pet insurance and pet-friendly offices.

Working at Crunchyroll San Francisco

The Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. We create strategies that connect users to the right experience, at the right time, on the right platform, using data-driven insights. Our mission is to promote growth, foster a membership mindset, and maximize lifetime value. At Crunchyroll, you will work with passionate and inspired colleagues in a fun and dynamic environment.

Apply Now