Manager, Consumer Marketing - Lifecycle

About the Role

Key Responsibilities

• Map, segment, and personalize consumer journeys based on behavioral and engagement data, ensuring campaigns are relevant and impactful.
• Design, launch, and manage personalized lifecycle marketing campaigns across in-app, email, push notifications, direct mail, and web.
• Leverage CRM and marketing automation tools to configure trigger logic, workflows, and automated journeys that drive timely engagement and measurable results.
• Apply a test-and-learn approach to content and marketing, using A/B testing to optimize and improve performance.
• Define and track lifecycle KPIs such as visit scheduling, diagnostic adherence, and app retention, using performance data to inform future strategies.
• Partner with analytics and product marketing teams to refine segmentation strategies, targeting criteria, and campaign timing based on data-driven insights.
• Collaborate closely with content strategy, creative, and channel owners to ensure messaging is tailored to audience needs and optimized for each delivery method.
• Maintain robust reporting and dashboards to provide visibility into campaign impact, learning agendas, and optimization opportunities.

Requirements

• 5+ years of experience in lifecycle marketing, CRM marketing, or related roles, ideally within a consumer brand environment.
• Proven experience building and managing personalized, data-driven marketing campaigns across multiple owned channels.
• Strong expertise in CRM systems, marketing automation tools, and in-app messaging platforms, with the ability to configure automation workflows and triggers.
• Analytical mindset with the ability to define KPIs, interpret data, run experiments, and make informed decisions to improve performance.
• Experience collaborating in a matrixed organization and working cross-functionally with product, analytics, creative, and content teams.
• Comfort operating in a fast-paced, evolving environment, with the flexibility to adapt to new priorities and opportunities.
• Excellent organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• A marketer who thrives at the intersection of strategy, execution, and analytics.
• Someone curious about consumer behavior and eager to test, learn, and optimize.
• A collaborative partner who values alignment, but can also work independently to deliver results.
• A data-driven problem-solver who can turn insights into targeted, impactful marketing actions.

Nice to Have

• Experience with behavioral data analysis and segmentation strategies.
• Knowledge of marketing automation workflows and trigger logic configuration.
• Familiarity with in-app messaging platforms and multi-channel campaign management.

Qualifications

• Educational background is not explicitly specified, but extensive experience in lifecycle or CRM marketing is required.

Benefits & Perks

• Supportive work culture that embraces challenges and encourages learning and discovery.
• Competitive compensation, incentives, and benefits.
• Purposeful work that drives improvement.
• Opportunity to help define the lifecycle marketing approach for IDEXX's first-ever consumer marketing function.