Senior Associate, Campaign Manager

About the Role

Key Responsibilities

• Develop and lead initiatives for Personalization Digital Customer Journey
• Collaborate with Manager, Personalization on the strategic roadmap for digital customer journeys and personalization in partnership with Data Sciences, Data Management, Digital Media, Customer Care, and eComm teams
• Partner with data sciences to optimize digital customer journeys and personalization campaigns
• Strategic development of targeted/personalized campaigns aimed at solidifying acquisition and increasing frequency
• Set the strategic roadmap for journey and personalization based on eComm features, offers, and enablement
• Partner with decision science on integration of data and data models into personalization campaigns and customer journeys
• Assist in creating presentations for Marketing Leadership and advisory boards regarding program performance and key updates
• Maintain knowledge of Customer Journey best practices, including technical solutions and data integration approaches
• Work with cross-functional groups to develop full project plans tied to multi-channel, multi-step journeys and personalized campaigns
• Establish key milestones, deadlines, and dependencies for each cross-functional team and track progress
• Own the prioritization and implementation of enhancements for journey and personalization based eComm features, offers, and enablement

Requirements

• Bachelor's Degree in business, marketing, or related field
• 5+ years in developing CRM digital experiences
• Experience with digital UX within the QSR or retail eCommerce industry is desired
• Familiarity with online marketing tools including CRM systems and marketing automation tools
• Strong project management and leadership skills
• Excellent written and verbal communication skills
• Ability to analyze data and insights to create effective marketing activation plans
• Self-starter with a focus on team success and adaptability
• Proven ability to drive change and work quickly in a dynamic environment

Nice to Have

• Experience with digital UX in the QSR or retail eCommerce industry

Benefits & Perks

• Paid Holidays and Vacation
• Medical, Dental & Vision benefits that start on the first day of employment
• No-cost mental health support for employee and dependents
• Childcare tuition discounts
• No-cost fitness, nutrition, and wellness programs
• Fertility benefits
• Adoption assistance
• 401k matching contributions
• 15% off the purchase price of stock
• Company bonus