Associate Director Market Development CGT

About the Role

Key Responsibilities

• Be responsible for the development and execution of a comprehensive global go-to-market strategy for CGT portfolios with a focus on early and preclinical workflow to meet annual key financial objectives and assure balanced and long-lasting business growth.
• Align marketing plans closely with marketing teams from other value chains to assure a flawless customer journey from discovery to commercial.
• Conduct in-depth market analysis and voice-of-customer (VOC) research to identify trends, unmet needs, and opportunities for portfolio expansion.
• Plan, execute and optimize multi-channel and high-impact marketing campaigns in conjunction with Marketing Communications and Digital teams, including value proposition development, content creation, and communication planning.
• Supervise and report on campaign performance using important metrics and analytical tools.
• Collaborate closely with global Portfolio Management, regional marketing, R&D, and Sales teams to ensure alignment and execution.
• Establish and handle a global Key Opinion Leader (KOL) program to improve brand visibility and thought leadership in early CGT workflows.
• Supply input to the development of innovation strategies and a forward-looking portfolio roadmap, including application data, product lifecycle management, and new product innovation.
• Identify and define high-potential market segments, assessing size, growth potential, and strategic fit.
• Develop strong arguments for both organic and inorganic growth initiatives, using detailed financial and market analysis.
• Conduct qualitative and quantitative VOC to guide product lifecycle management and new product development.
• Collaborate closely with various global teams and functions within our Product and Service platforms to improve our One Lonza strategy.

Requirements

• Master's degree in biology, Chemistry, Biochemistry, or equivalent experience; a PhD or related advanced degree is preferred.
• Experience in strategic marketing and portfolio development in CGT markets derived from 10+ years in Marketing, Sales, or an equivalent role within the life science industry.
• Previous experience with routine customer interactions in a marketing role is required.
• Strong analytical skills needed to offer solution proposals for complex business challenges.
• Profound experience in building a go-to-market strategy including customer segmentation, value proposition, product positioning, value-based pricing, and communication plan development.
• Strong financial competence in analyzing P&L and balance sheet calculations and understanding the impact of strategic business decisions on financial results.
• Ability to define market segments and sizes and translate market trends and needs into innovation roadmaps.
• Experience in conducting qualitative and quantitative market research.
• Demonstrated success at building internal and external relationships and addressing upper leadership.
• Good social skills to serve as liaison between different departments in a global matrix organization with a strong collaborative team spirit.

Nice to Have

• Experience with cell therapy market and related workflows.
• Experience working within a global matrix organization.

Qualifications

• Master's degree in biology, Chemistry, or Biochemistry; PhD preferred.
• 10+ years of experience in marketing, sales, or equivalent within the life sciences industry.

Benefits & Perks

• Competitive salary range of $130,000.00 - $221,000.00, tailored based on experience and other factors.
• Performance-related bonus.
• Comprehensive benefits package including medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, employee assistance program, paid time off (PTO), and more.