Manager, Product Marketing Strategist-2

About the Role

Key Responsibilities

• Participate in cross-functional working team meetings related to new products and services development and go-to-market strategies.
• Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness and demand for product growth.
• Execute member/patient enrollment campaigns to deliver product value to payors and their members.
• Manage and develop strong, collaborative relationships with Business Partners across the organization (e.g., Product innovation, Sales Operations, Customer Insights, Media and Legal) to ensure marketing initiatives meet launch deadlines, on time and in budget.
• Develop and maintain marketing project schedules and status reports as well as presentations that communicate project updates and milestones.
• Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results.

Requirements

• 5+ years expertise in B2B and B2C product marketing leveraging a surround sound/cross channel approach.
• Proven ability to partner cross-functionally at all levels of the organization to ensure leadership and influence.
• Ability to navigate a complex organization and collaborate effectively across large, scope-driven environments.
• Strong storytelling skills and the ability to synthesize and structure complex information with quantitative and qualitative evidence.
• Bachelors degree or equivalent professional work experience.

Qualifications

• Bachelors degree or equivalent professional work experience.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions addressing diverse needs including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and more.