Vice President, Product and Client Marketing

About the Role

Key Responsibilities

• Lead marketing initiatives focused on private banking, lending, and wealth technology solutions for UHNW, family office, and institutional clients.
• Develop measurable campaigns that drive client engagement and growth, promoting BNY's differentiated banking value proposition.
• Use a client-needs-based approach to create commercial opportunities, testing new content formats and channels.
• Build collaborative relationships with business stakeholders and external partners to align marketing with strategic goals.
• Analyze the competitive landscape to identify differentiation opportunities and recommend strategies.
• Manage content curation and promotion on the BNY Wealth Management public site to ensure timely, relevant information.
• Implement and uphold standard operating procedures, challenging the status quo to raise standards.

Requirements

• Bachelor's degree with 7-10 years of marketing experience in private banking, lending, or wealth technology.
• Strong knowledge of banking and lending products within wealth management preferred.
• Exceptional attention to detail and ability to deliver high-quality work on time.
• Self-starter who can lead projects independently in a fast-paced environment.
• Strong communication skills and leadership presence across all levels.
• Proficiency in Microsoft Word, PowerPoint, Excel, and Adobe.

Nice to Have

• Experience with banking and lending products within wealth management.

Qualifications

• Bachelor's degree in a relevant field.
• 7-10 years of marketing experience in private banking, lending, or wealth technology.

Benefits & Perks

• Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence.
• Access to flexible global resources and tools for personal and professional growth.
• Paid leaves, including paid volunteer time, to support employees and their families.
• Market-competitive salary with potential bonuses, incentives, and company-sponsored benefit programs.