Sr. Director, Product Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive product marketing strategies for networking products and solutions, ensuring alignment with business goals and market trends.
• Identify target customer segments, craft product value propositions, and map out integrated marketing campaigns to drive awareness and demand.
• Establish the company as a thought leader through content creation, analyst relations, speaking engagements, and industry representation.
• Define clear product positioning and messaging that differentiates solutions and resonates with technical and business audiences.
• Maintain a close relationship with PLM and have the technical capability to influence product roadmaps.
• Tailor messages to core verticals such as education, hospitality, manufacturing, and multi-dwelling units to address industry-specific needs.
• Lead the go-to-market launch for new products and major features, coordinating across departments and developing sales enablement tools.
• Design and execute demand generation campaigns, monitor performance, and optimize tactics to improve lead quality and conversion.
• Manage and develop a high-performing team of product marketers, fostering a culture of ownership, innovation, and continuous learning.
• Define and track KPIs for marketing activities, analyze metrics, and use insights to refine strategies, reporting on marketing impact to senior leadership.

Requirements

• 8+ years of experience in product marketing, marketing management, or related roles, preferably in B2B technology.
• Proven success in driving go-to-market strategies and launching products or services.
• Leadership experience in managing projects and teams.
• Deep knowledge of enterprise networking technologies, especially Wi-Fi (WLAN) and Ethernet switching.
• Strong understanding of campus networking solutions or related IT infrastructure.
• Ability to translate technical features into customer benefits and understand networking concepts.
• Excellent written and verbal communication skills, with experience creating impactful content and delivering presentations.
• Strategic mindset with the ability to analyze market trends, customer insights, and campaign metrics.
• Experience or familiarity with vertical markets such as education, hospitality, government, or multi-dwelling units.
• Strong collaboration skills, ability to lead cross-functionally, and mentor talent.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.
• High capacity for action, balancing strategic planning with execution.

Nice to Have

• Technical depth in areas such as security integrations, cloud platforms, and emerging technologies like AI.
• Experience with market research and competitive analysis.
• Experience representing a company at industry conferences and events.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing and networking is required.

Benefits & Perks

• Opportunities to represent the company on leading podcasts, webinars, and analyst panels.
• Cross-functional career pathways.
• Work in a company that delivers connectivity solutions empowering how we live, work, and learn.
• Join a team of bright, passionate, and caring people focused on creating what's next.