Lead, Product Marketing Manager - Activation & Media

About the Role

Key Responsibilities

• Position and package our Activation and Paid Media capabilities, creating creative messaging that connects CDP value and AI Agents to measurable performance outcomes across activation channels and paid media.
• Bring competitive strategy across the MarTech and AdTech landscape by analyzing and anticipating competitor moves, defining our difference, and equipping the sales team with compelling narratives.
• Promote sales and customer engagement by building content, strategies, and sales tools that help our teams win with CMOs, digital media leaders, and practitioner audiences.
• Build and evolve the AI narrative for Activation and Media, defining how Amperity's AI Agents guide better outcomes and ensuring our message leads the market.
• Create industry-specific plays by packaging our value into tailored solutions for markets like Retail, Sports, and Automotive, linking product capabilities to industry challenges and measurements.
• Be the voice of the customer in roadmap planning by bringing insights from sales calls, competitive research, and industry trends into product strategy.
• Strengthen activation ecosystem partnerships by understanding activation platforms such as Braze, Salesforce Marketing Cloud, and other engagement tools to inform positioning, messaging, and maximize partnership impact.

Requirements

• 12+ years of B2B product marketing experience in MarTech, AdTech, or SaaS.
• Expertise in activation, paid media, audience management, or customer data platforms.
• Familiarity with key activation platforms such as Braze, Salesforce Marketing Cloud, Adobe, Iterable, and how brands use them to orchestrate marketing campaigns.
• Experience shaping AI narratives by translating complex AI capabilities into customer value stories and competitive differentiation.
• Strong ability to connect technical capabilities with marketing performance outcomes for different personas including marketing executives, practitioners, and IT/data teams.
• Excellent storytelling, writing, and presentation skills.
• Strategic thinker who can move fast, execute flawlessly, and thrive in a dynamic environment.
• Collaborative partner who enjoys working across product, sales, and marketing.
• Prior experience with customer research, segmentation, and competitive analysis.

Nice to Have

• Experience with autonomous AI agents and translating AI capabilities into customer value.
• Knowledge of industry-specific challenges and solutions in Retail, Sports, and Automotive markets.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.

Benefits & Perks

• 100% employee healthcare coverage.
• Transportation subsidies.
• A comfortable work environment with snacks and employee experience perks like events and activities, both in-person and remote.
• Self-managed PTO and flexible work arrangements.
• Equity grants for new hires, providing ownership opportunities.