VP of Product Marketing

Aptean

Alpharetta, GA

Full Time

Executive

4 days ago

Job Description

About the Role

Are you ready for what's next, now? We're looking for an VP, Content & Product Marketing for our office in Alpharetta, GA. The position is full-time. You'll join an awesome team to support our growing customer base. Our fast-paced and collaborative Global Marketing team is seeking an experienced and visionary Vice President, Content & Product Marketing to build on our momentum, accelerate our market influence, and drive performance across the marketing funnel. At Aptean, we're focused on delivering purpose-built ERP and business systems for manufacturers and distributors. As we continue to scale globally, we need an agile, data-driven marketing leader to unify and elevate our product marketing, analyst relations, content, creative, and PR efforts. Come help us define what's next.

Key Responsibilities

Lead and integrate Product Marketing, Analyst Relations, Content, Creative, Social, PR, and Communications into a unified global strategy.
Build and operationalize differentiated messaging for industry-specific ERP solutions across multiple verticals and geographies.
Drive analyst engagement and elevate Aptean's recognition across major reports (Gartner, IDC, Forrester, etc.).
Oversee content and creative development to ensure consistent, compelling storytelling and engagement.
Optimize global go-to-market (GTM) plans through win/loss insights, funnel analysis, TAM/SAM/SOM modeling, and persona-based strategies.
Collaborate closely with Product, Sales, and Demand Generation teams to drive pipeline impact and customer acquisition.
Lead and coach a high-performing, global team.

Requirements

A seasoned B2B marketing leader with 12+ years of experience in Product Marketing or Strategic Marketing roles, ideally in SaaS or enterprise software.
Highly experienced in leading multi-disciplinary marketing teams (Product Marketing, Analyst Relations, Content, PR, Creative, etc.).
Comfortable working in a PE-backed, fast-paced environment with high expectations for growth and execution.
Skilled in crafting and operationalizing GTM strategies, market segmentation, and customer journey mapping.
An exceptional communicator with strong executive presence and stakeholder management skills.
Adept at building marketing strategies informed by data (TAM/SAM/SOM, win/loss, funnel analytics).
Experienced in working across global teams and diverse markets.

Nice to Have

Experience in SaaS or enterprise software industries.
Experience working in high-growth, global, or PE-backed environments.

Working at Aptean

At Aptean, our global and diverse employee base is our greatest asset. We are committed to promoting a company culture where diversity, equity, and inclusion are central. We embrace differences to harness individual power, maximize success, and bring innovative solutions to our customers. We celebrate our diversity of experiences, opinions, and beliefs to foster an environment where every employee can succeed.

Apply Now