Associate Director, Market Intelligence

Bayer

Indianola, PA

Full Time

Director

128k-192k

16 days ago

Job Description

About the Role

As an Associate Director in Market Intelligence at Bayer, your role is to generate and curate critical market, customer, and business insights. You will guide strategy by proactively addressing and translating business needs into meaningful market research. Additionally, you will drive accurate and impactful market research analyses both in the US and globally by overseeing multiple vendors and leveraging innovative and recognized research methodologies. This position is pivotal in providing competitive advantage and driving revenue and profit growth within the organization.

Key Responsibilities

Generate insights to provide competitive advantage and drive revenue and profit growth
Manage primary market research activities, including research design, analysis, and conclusions/recommendations
Manage syndicated market data acquisition and analysis and related vendor relationships
Drive competitive intelligence gathering
Support brand strategy, provide input to forecasts, and lead scenario/situational analyses
Be accountable for designing and delivering management presentations
Oversee vendors and agencies to ensure compliance with market research policies and other related regulations
Track and manage project financials

Requirements

Minimum of a Bachelor's degree in Health Economics, Statistics, Management, Science, Business, Marketing, or related field
Strong experience in both qualitative and quantitative market research design and execution
Deep knowledge of pharma/healthcare commercial market intelligence (primary research, secondary research, third party data analytics, vendor management, etc.)
Ability to lead efforts to understand customers, competitors, and market and to represent this knowledge accurately and with impact
Strong analytical and data synthesis skills
Solid understanding of and experience with relevant primary data (such as ERP and CRM data) and syndicated data (such as IQVIA and similar)
Experience with data analysis software, such as Microsoft Excel or similar
Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations

Nice to Have

MBA or related graduate degree preferred
5+ years of overall full-time work experience, of which 3+ years is relevant to pharma/healthcare commercial market intelligence
Most recent 3+ years full-time employed in pharmaceutical or healthcare

Qualifications

Bachelor's degree in relevant field
5+ years of full-time work experience, with relevant experience in pharma/healthcare market intelligence

Benefits & Perks

Salary between $127,976-$191,965
Additional compensation may include a bonus or commission
Other benefits include health care, vision, dental, retirement, PTO, sick leave

Working at Bayer

Bayer seeks visionaries driven to solve the world's toughest challenges, striving for a world where 'Health for all Hunger for none' is no longer a dream but a reality. The company values energy, curiosity, dedication, learning from diverse perspectives, expanding thinking, and redefining 'impossible'. It encourages building a varied and meaningful career within a community of brilliant and diverse minds to make a real difference.

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