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Associate Director, Marketing - Alamo

Sony Music Entertainment

New York, NY
Full Time
Director
70k-80k
15 days ago

Job Description

About the Role

The Associate Director, Marketing at Alamo Sony Music Entertainment is a key member of the marketing department responsible for managing music releases, coordinating campaigns, and maintaining artist brands. Founded in 2016 by Todd Moscowitz, Alamo is home to emerging artists and aims to reflect current industry trends, artistry, and culture. The role offers an opportunity to influence how music reaches global audiences and involves comprehensive communication and collaboration both internally and externally to ensure successful project execution and brand messaging.

Key Responsibilities

  • Manage music releases, maintain campaign timelines, and oversee release logistics.
  • Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo's artists.
  • Set up and maintain timelines of project needs and key dates/deadlines with all departments, overseeing timely delivery in partnership with publicity, radio, and synch teams.
  • Create weekly marketing reports and communicate updates to brief teams on all release information, ensuring results are communicated efficiently.
  • Participate in creative planning to develop big marketing ideas and ensure a continuous flow of content surrounding each artist.
  • Work closely with artists and management for campaign updates, communicating goals and plans for each release.
  • Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
  • Work with A&R and creative teams to gather assets needed to meet delivery deadlines.
  • Collaborate with digital and commerce teams to implement digital plans, social media rollouts, and DSP campaigns.
  • Manage the creation and distribution of marketing tools.

Requirements

  • At least 5 years of progressive marketing experience in the music industry.
  • Self-starter who adapts quickly to change and works well in a fast-paced, entrepreneurial environment.
  • Excellent communication skills and enthusiasm for collaboration with team members, external partners, and senior management.
  • Creative thinker with the ability to apply ideas strategically within set budgets and timelines.
  • Proficiency with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit, and Snapchat.
  • Understanding of the DSP landscape, associated strategies, and new tech platforms such as Twitch and Discord.

Nice to Have

  • Experience working with artists and managing artist brands.
  • Knowledge of digital marketing strategies and content creation.

Qualifications

  • Formal educational background is not explicitly specified but implied experience in marketing is required.

Benefits & Perks

  • Inclusive, collaborative, and global community environment.
  • Modern office designed to foster productivity, creativity, and teamwork.
  • Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K with employer matching.
  • Voluntary benefits like identity theft protection, mental health resources, fertility coverage, paid leave for childbirth, bonding, caregiving, and support for developmental disabilities and neurodiversity.
  • Reimbursement for adoption, surrogacy, tuition, and student loans.
  • Investment in professional growth and development.
  • Time off for winter recess.

Working at Sony Music Entertainment

Alamo values an inclusive, collaborative, and creative environment that fosters growth and innovation. The company emphasizes diversity, professional development, and a supportive workplace culture that encourages teamwork and artistic expression.

Apply Now

Job Details

Posted AtJul 30, 2025
Job CategoryMarketing
Salary70k-80k
Job TypeFull Time
Work ModeOnsite
ExperienceDirector

Job Skills

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About Sony Music Entertainment

Website

sonymusic.com

Location

New York, NY

Industry

Manufacturing and Reproducing Magnetic and Optical Media

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