Associate Director, Marketing Analytics & Performance Insights

About the Role

Key Responsibilities

• Develop and execute a comprehensive analytics strategy that supports full-funnel visibility—from lead generation to revenue—across all market segments and campaign types.
• Translate complex data into clear, compelling insights and recommendations that help marketing leaders optimize campaign performance and drive ROI.
• Evaluate the effectiveness of marketing programs across channels and segments, identifying what’s working, what’s not, and where to invest for maximum impact.
• Partner with Finance to link marketing spend to outcomes, providing visibility into segment-level ROI and enabling data-informed budget decisions.
• Leverage AI, machine learning, and predictive modeling to uncover trends, forecast performance, and enhance decision-making.
• Build and maintain executive dashboards and reports using Power BI and other visualization tools to support regular business reviews (MBRs, QBRs, etc.).
• Manage and mentor a team of direct reports and offshore analysts, fostering a culture of curiosity, excellence, and continuous improvement.
• Work closely with Global Campaigns, Segments, Digital Experience, Sales Operations, and Finance to align on definitions, metrics, and performance goals.
• Define and implement best practices in marketing analytics, data governance, and performance measurement, building a practice based on industry-leading toolset and AI/ML capabilities.

Requirements

• Bachelor's degree in marketing, Business, Data Science, or a related field; master's degree preferred.
• 10+ years of experience in marketing analytics, revenue operations, or business intelligence, ideally in a B2B or enterprise environment.
• Proven ability to lead high-performing analytics teams and deliver insights that influence business results.
• Deep expertise in Power BI, data modeling, and data visualization.
• Strong command of AI/ML tools, predictive analytics, and marketing attribution models.
• Experience working in a matrixed organization with multiple stakeholders and cross-functional teams.
• Demonstrated success in linking marketing investments to pipeline and revenue outcomes.
• Excellent communication and storytelling skills—able to influence senior stakeholders with data.
• Enhanced project management and organizational skills with attention to detail.

Nice to Have

• Experience in a global or international organization.
• Knowledge of additional visualization tools beyond Power BI.
• Experience with marketing automation and CRM systems.

Qualifications

• Bachelor's degree in marketing, Business, Data Science, or a related field.
• Master's degree preferred.
• 10+ years of relevant experience in marketing analytics or related fields.

Benefits & Perks

• Competitive salary range of $153,200 - $216,850 (target for CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA).
• Eligibility for bonus.
• Medical, Dental, & Vision Plans.
• 401(k), FSA/HSA, Commuter Benefits.
• Tuition Assistance Plan.
• Vacation and Sick Time.
• Paid Parental Leave.