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Associate Director - Marketing Analytics

Latentview Analytics

Houston, TX
Full Time
Director
142k-179k
12 days ago

Job Description

About the Role

LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities, and support artificial intelligence initiatives, LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets. The Associate Director - Marketing Analytics will play a strategic role in driving growth, building relationships, and contributing to impactful business development within this innovative environment.

Key Responsibilities

  • Lead efforts to meet organisational goals by aligning strategies across various entities.
  • Lead all activities across prospecting, nurturing, and converting new logos, with special attention to leads generated through the Databricks partnership.
  • Facilitate, lead, and conduct client workshops (preferably) at client locations.
  • Engage with key stakeholders, including entity leaders, growth teams, and pre-sales teams, to promote solutions and foster collaboration.
  • Collaborate with solution builders and marketing teams to create compelling content such as presentations, one-pagers, thought leadership pieces, and visual assets to support GTM strategies.
  • Develop and maintain relationships with key clients and prospects, identifying and prioritising opportunities for engagement and partnership.
  • Develop and implement strategies to drive revenue growth within target markets and customer segments.
  • Provide tools, resources, and messaging frameworks to enable effective conversations with clients and prospects, facilitating the sales process.
  • Identify and pursue opportunities for business expansion through market analysis, competitive intelligence, and strategic partnerships.

Requirements

  • Experience in marketing analytics and analytics consulting.
  • Business development skills, including solutioning on Databricks.
  • A strategic thinker with a passion for marketing and business growth.
  • 10+ years of relevant experience in the field.
  • Ability to collaborate with solution builders, marketing teams, and stakeholders.
  • Strong client relationship development skills.

Nice to Have

  • Experience working with Databricks partnership.
  • Experience conducting client workshops at client locations.

Working at Latentview Analytics

LatentView Analytics values a diverse, inclusive workforce, and provides equal employment opportunities for all applicants and employees.

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Job Details

Posted AtAug 25, 2025
Salary142k-179k
Job TypeFull Time
ExperienceDirector

Job Skills

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About Latentview Analytics

Website

latentview.com

Location

Houston, TX

Industry

All Other Professional, Scientific, and Technical Services

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