Associate Director, Marketing Strategy

About the Role

Key Responsibilities

• Leads multi-faceted marketing initiatives, including creating a strategic plan, facilitating cross-functional team planning sessions, selecting creative and content, ensuring brand consistency, and outlining key performance indicators (KPIs) that will deliver a strong return on investment (ROI).
• Develops and implements comprehensive marketing strategies and plans to support the University brand, enrollment, advancement, reputational, and rankings initiative goals.
• Gathers insights for making data-driven decisions in collaboration with campus partners, including conducting surveys, analyzing data received, and researching industry best practices.
• Directs University social media marketing strategies and tactics, including determining appropriate responses to crisis and emergency incidents on digital channels.
• Provides daily guidance and direction to supporting digital marketing and social media professionals, including hiring, training, assigning tasks, coaching, mentoring, and evaluating performance.
• Oversees the University's video marketing strategy, including reviewing and approving creative concepts, providing direction, and ensuring content adheres to brand standards and timelines.
• Creates strategic advertising plans, manages paid media vendors and agencies, reviews advertising analytics and reports, and recommends adjustments.

Requirements

• Bachelor's Degree in Communications, Marketing, or related field.
• Minimum of 4 years of marketing analysis and strategy design, with at least 3 years of supervisory experience.
• Demonstrated commitment to diversity, inclusiveness, and sharing perspectives across differences.
• Strong understanding of marketing, social media management and strategy, including crisis management and executive communications.
• Strong understanding of paid media and digital advertising.
• Working knowledge of KPIs, digital analysis, and reporting.
• Understanding of integrated marketing and how various offline/online and brand/direct response channels work together.

Nice to Have

• Master's degree.
• Strong understanding of user-generated content management, content marketing, and reputation management.
• Experience in higher education.
• Proficiency in Google Docs, Airtable, Slack, and Sprout Social or similar social media management tools.
• Familiarity with Google Analytics and Google Data Studio.

Qualifications

• Office environment/no specific or unusual physical or environmental demands.

Benefits & Perks

• Flexible scheduling options determined by role.
• Medical, prescription drug, vision, dental, life, and long-term disability insurance options.
• An outstanding 10% employer contribution to your retirement plan.
• Generous paid time off, including vacation, sick leave, community service day, and 19 paid holidays.
• Tuition remission for employees and eligible family members.
• A comprehensive employee wellness program including incentives.
• Additional benefits such as parental leave, employee assistance program, fitness center membership, and access to Bucknell ID card benefits.