Associate Director, Marketing-US | Hips and Knees
Encore Medical
Job Description
About the Role
At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it. Because that's how we change the lives of patients for the better. And that's how we create better together. As a key member of the Marketing Team, you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. The position is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company's products and services. This is a downstream, market activation role that will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives.
Key Responsibilities
- Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning.
- Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals.
- Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value.
- Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments.
- Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals.
- Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges.
- Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals.
- Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand's vision and mission while also accomplishing assigned business objectives.
- Cultivate a collaborative and high-performance culture.
- Support the Surgical business with marketing initiatives.
Requirements
- 7+ years of experience in marketing, with a focus on strategy, and customer acquisition and retention.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to travel domestically up to 25%, with typical work-related travel ranging from 1-3 days.
- Strong analytical skills and experience analyzing data to uncover actionable insights.
- Excellent communication skills and ability to build strong cross-functional relationships.
- Highly organized with excellent project management skills.
- Growth-minded, results-oriented, self-starter with a proven track record of delivering measurable marketing impact.
Nice to Have
- At least five years of prior successful employee management experience.
- Sales experience and consumer marketing experience.
- Master's degree in Marketing, Business, Communications, or related field.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 7+ years of marketing experience.
Benefits & Perks
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Spending and Savings Accounts
- 401(k) Plan
- Vacation, Sick Leave, and Holidays
- Income Protection Plans
- Discounted Insurance Rates
- Legal Services
Working at Encore Medical
Powered by a culture of continuous improvement, global talent, and innovation, Enovis is dedicated to developing clinically differentiated solutions that generate better patient outcomes and transform workflows. The company values creating a collaborative, results-oriented environment and emphasizes operating at the highest levels to deliver extraordinary outcomes. The purpose of 'creating better together' reflects their commitment to teamwork, innovation, and shared success.
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About Encore Medical
Website
encoremed.net
Location
Austin, TX
Industry
Surgical Appliance and Supplies Manufacturing
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