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Associate Director, NPP Marketing (Breast)

AstraZeneca

Gaithersburg, MD
Full Time
Director
about 1 month ago

Job Description

About the Role

The Associate Director, NPP Marketing (Breast) at AstraZeneca is responsible for leading the strategy for digital and non-personal promotion marketing across multiple channels. The role involves integrating digital strategies with personal promotion, understanding consumer and market insights, planning media strategies, and developing comprehensive strategies with clear performance metrics. Reporting to the US Head of Marketing, the position requires collaboration with cross-functional teams to execute marketing plans across current and future indications. AstraZeneca is a global biopharmaceutical company dedicated to transforming cancer care and improving patient outcomes through innovative medicines and a patient-focused approach.

Key Responsibilities

  • Lead the strategy for digital and non-personal promotion marketing multichannel plan for Breast oncology products.
  • Integrate digital strategy with personal promotion efforts to ensure cohesive marketing campaigns.
  • Understand consumer and market insights to inform marketing strategies.
  • Plan and deploy media strategies across various channels.
  • Develop comprehensive marketing strategies with clear performance metrics.
  • Collaborate closely with cross-functional teams to execute marketing plans across current and future indications.

Requirements

  • Bachelor's Degree.
  • Experience with digital marketing, including strategy and execution.
  • 5+ years' experience in the pharmaceutical and/or healthcare industry.
  • Experience in digital marketing, consumer marketing, HCP marketing, media planning, market research/analytics, strategic planning, brand marketing, or business innovation.
  • Demonstrated ability to lead a team of cross-functional and technical members to achieve outcomes.

Nice to Have

  • Oncology or specialty care experience.
  • Omnichannel execution experience.
  • Experience across multiple promotional channels including Personal, Non-Personal, Digital, and Patient marketing.

Qualifications

  • Educational background in a relevant field (implied by Bachelor's Degree requirement).

Benefits & Perks

  • Flexible work environment with a minimum of three days per week in the office.
  • Opportunity to work in a dynamic, innovative company committed to transforming cancer care.
  • Inclusive environment that values diversity and lifelong learning.

Working at AstraZeneca

AstraZeneca fosters an inclusive, innovative, and entrepreneurial culture that values diversity, collaboration, and scientific advancement. The company emphasizes lifelong learning, employee growth, and making a meaningful impact on patients' lives. It promotes a work environment where employees are empowered to challenge conventions, push scientific boundaries, and contribute to transforming healthcare globally.

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Job Details

Posted AtAug 12, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About AstraZeneca

Website

astrazeneca.com

Location

Gaithersburg, MD

Industry

Pharmaceutical Preparation Manufacturing

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