Associate Director of Growth Marketing

About the Role

Key Responsibilities

• Develop and lead a comprehensive growth marketing strategy focused on pipeline generation, customer acquisition, and measurable revenue growth.
• Scale and own Triumvirate's ABM strategy to target high-value accounts and accelerate pipeline velocity.
• Own and optimize paid media channels (search, social, display, retargeting), marketing automation programs, and lead nurturing workflows with support from in-house experts and agency partners.
• Partner closely with sales leadership to ensure alignment between marketing campaigns and revenue goals, and to refine account selection, lead scoring, and handoff processes.
• Set and manage KPIs, dashboards, and attribution models to evaluate campaign effectiveness, optimize spend, and maximize ROI.
• Design testing and experimentation frameworks across channels (A/B testing, landing page optimization, funnel enhancements), and translate insights into action.
• Lead a high-performing growth marketing team spanning ABM, digital marketing, and analytics.
• Manage and optimize the marketing technology stack (CRM, marketing automation, ABM tools, paid media platforms, analytics tools) and identify new technologies to improve marketing efficiency and impact.

Requirements

• 7+ years of growth marketing, demand generation, or performance data-driven content marketing experience in the B2B space.
• 3+ years leading ABM programs.
• Degree in Marketing, Business, or a related field.
• Proven track record of designing and executing ABM strategies that align with sales teams and drive pipeline impact.
• Experience with digital channels such as SEM, paid social, CRO, or display.
• Ability to design and deploy programs to drive user acquisition, activation, and retention.
• Deep understanding of the B2B services buyer journey and ability to align strategies to multiple ICPs.
• Strong analytical skills with experience managing budgets, forecasting, and reporting on marketing ROI.
• Deep understanding of marketing automation platforms (e.g., Eloqua, HubSpot) and CRM systems (e.g., Salesforce).
• Ability to lead, inspire, and mentor a team in a fast-paced environment.
• Excellent project management skills and strategic execution ability.
• Must be eligible to work in the United States without sponsorship and have reliable transportation.

Nice to Have

• MBA or ABM certifications (e.g., Terminus, Demandbase, 6sense).

Qualifications

• Degree in Marketing, Business, or a related field.
• 7+ years of relevant experience in growth marketing or demand generation.

Benefits & Perks

• Health, Dental, and Vision Insurance.
• 401(k) contribution.
• Generous tuition reimbursement program.
• Safety training and opportunities for external certifications.
• Mentorship and career succession planning.
• Relocation opportunities.
• Auto/Home insurance discounts.
• Pet assistance discount plans.
• Discounted movie passes and more.