Associate Director of Marketing, Digital | Columbia Hospitality

About the Role

Key Responsibilities

• Lead Columbia Hospitality's digital marketing team, providing strategic guidance and day-to-day management of the Senior Digital Media Strategist, Web Developer, and SEO Specialist.
• Mentor and support team members, strengthening platform expertise, campaign strategy, and SEO-driven content practices.
• Provide prioritization and clear direction to the digital team, ensuring alignment between paid media, SEO, and web strategies.
• Oversee paid media performance, site performance, and SEO efforts to ensure a unified and measurable digital marketing strategy.
• Guide campaign planning and prioritization for the digital team, fostering a culture of testing, learning, and continuous improvement.
• Oversee all paid digital advertising campaigns including Google Ads, Meta platforms, LinkedIn ads, and other paid channels, ensuring strong ROI and alignment with property positioning.
• Oversee strategy and execution of hospitality-specific advertising platforms such as Booking.com, Expedia Travel Ads, and metasearch.
• Lead SEO strategy and performance monitoring for all property websites, collaborating with internal and third-party experts.
• Partner with the Web Developer to monitor, report on, and improve website health, UX, load speed, mobile performance, and analytics tracking.
• Translate business goals into digital marketing strategies in collaboration with marketing, revenue, and property leadership teams.
• Develop and manage annual digital marketing budgets and strategic plans, presenting strategies and metrics to owners.
• Monitor and manage digital budgets, optimizing spend for maximum impact.
• Identify opportunities to improve tracking, interpretation, and sharing of digital results, owning and evolving reporting processes.
• Develop and implement SOPs for digital marketing tools, channels, and processes.
• Manage vendor and agency relationships related to digital media, web development, and marketing platforms/tools.
• Stay current on industry trends, digital tools, and platform updates, bringing strategic oversight to digital marketing efforts.

Requirements

• Bachelor's degree in marketing, communications, or a business-related discipline.
• 6+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Experience managing paid advertising campaigns across platforms like Google Ads and Meta.
• Strong understanding of SEO best practices, website UX, and analytics tools such as Google Analytics.
• Deep knowledge of performance marketing strategies, including PPC, retargeting, metasearch, and hospitality ad platforms.
• Strong people management skills with proven experience leading a team.
• Proficient in project management tools and Microsoft Office Suite.
• Ability to balance creative, technical, and analytical thinking.
• Strong presentation skills to communicate digital strategies and analytics to stakeholders.
• Organizational skills and attention to detail.
• Ability to thrive in a fast-paced environment and manage multiple projects.

Nice to Have

• Hospitality experience.

Qualifications

• Bachelor's degree in marketing, communications, or a business-related discipline.
• 6+ years of digital marketing experience with leadership exposure.
• Experience managing paid digital advertising campaigns.
• Knowledge of SEO, website UX, and analytics tools.
• Proven stakeholder and relationship management skills.

Benefits & Perks

• Health savings account
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Cell phone reimbursement
• Employee assistance program
• Referral program
• Pet insurance
• Disounted lodging, dining, spa, golf, and retail
• Online learning platform
• Third-party perks including discounts on pet insurance, rental cars, tickets, theme parks, and attractions
• Incentive eligibility
• Cellphone allowance
• Commuter/parking allowance
• Paid daily