Content Creator & Digital Marketer

About the Role

Key Responsibilities

• Develop and share content that inspires audiences to explore the park's mission, Pure Joy. Family Style., and discover all of its services.
• Capture and edit photos and videos; produce compelling content from start to finish that showcases the park's unique experiences.
• Generate graphics and multimedia assets that illustrate the park's qualities, services, and seasonal offerings.
• Prepare, execute, and oversee content plans that foster strong emotional connections with visitors.
• Build meaningful relationships with potential visitors and established fans through email campaigns, newsletters, and social media engagement.
• Create messaging, establish content calendars, and develop digital marketing strategies to drive traffic, engagement, and conversions.
• Measure and report on KPIs such as website traffic, email opens, click-throughs, conversions, follows, shares, and other engagement metrics.
• Use analytics tools and data to identify trends, optimize campaigns, research keywords, monitor competitors, and explore new opportunities for growth.
• Manage, prioritize, and continually update owned channels—including the website, social media platforms, and email newsletters.
• Identify and assess opportunities for expanding into new owned channels.
• Develop ad creative for paid media campaigns and collaborate with partners to monitor ad content.
• Encourage visitors, fans, advocates, and ambassadors to share content, using hashtags and amplifying user-generated posts.
• Respond to media inquiries, provide images, information, and interview support, and evaluate influencer requests for alignment and value.

Requirements

• Proven experience in digital marketing, social media management, or content creation.
• Strong skills in photography, videography, and editing (Adobe Creative Suite or similar tools).
• Demonstrated ability to create, manage, and execute strategies.
• Experience using analytics tools (e.g., Google Analytics, social media insights) to measure and optimize performance.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences.
• Creative, collaborative, and detail-oriented mindset with a passion for storytelling and brand growth.
• Associate's degree in a Marketing related field required; Bachelor's degree preferred.
• Recent college graduates are encouraged to apply.
• Extensive knowledge of Santa's Village is preferred.
• Must have excellent oral communication and customer service skills.
• Must be able to exhibit all physical demands listed in this job description at any given time during shift.
• Must be flexible throughout the year, with weekend availability.

Nice to Have

• Extensive knowledge of Santa's Village.

Qualifications

• Associate's degree in a Marketing related field required.
• Bachelor's degree preferred.
• Recent college graduates are encouraged to apply.