Digital Marketing Manager, Brand & Regional Digital Marketing Manager, Brand & Regional

About the Role

Key Responsibilities

• Act as the center of excellence and subject matter expert in digital, social, and content marketing within the team.
• Develop strategies and tactical plans to meet marketing and business objectives, working closely with internal teams and media agency partners.
• Create overall brand media strategy and ensure plans follow TD's brand guidelines.
• Monitor and optimize media campaigns across platforms, including pacing and media buying.
• Collaborate with distribution marketing teams to support local and regional initiatives.
• Manage complex and/or high-risk projects, providing internal and external consulting and advisory services.
• Lead cross-functional teams or projects with significant resource requirements and complexity.
• Develop and implement measurement plans for campaigns, including attribution and performance metrics.
• Identify gaps and future growth areas, supporting automation and marketing ecosystem technologies.
• Ensure compliance with risk management standards and internal/external requirements.
• Build and maintain relationships with internal stakeholders and external vendors, including media agencies.

Requirements

• Undergraduate degree and/or relevant professional certifications or designations.
• 7+ years of relevant experience in digital marketing, strategy development, and consulting.
• Proficient knowledge of multiple marketing disciplines, including strategy, banking industry, and product/customer markets.
• Knowledge of current and emerging market trends and risk management environment.
• Ability to manage budgets and lead program/project activities from planning to evaluation.
• Effective communication skills, both oral and written.
• Ability to analyze, organize, prioritize work, and meet multiple deadlines.
• Proficiency in computer applications including MS Office.
• Experience with social media platforms (Meta) and search advertising (Google Ads Manager).
• Familiarity with campaign setup, execution, and measurement in marketing platforms.
• Strong leadership, collaboration, and relationship-building skills.

Nice to Have

• Awareness of media strategy, planning, buying, and execution.
• Experience negotiating media sponsorship packages.
• Agency management experience or working closely with media agencies.
• Proficiency in developing and executing long-term measurement and attribution plans.

Qualifications

• Educational background with an undergraduate degree or equivalent.
• Relevant professional certifications or designations preferred.

Benefits & Perks

• Flexible working options to support work-life balance.
• Comprehensive total rewards package including health and well-being benefits, savings and retirement programs, paid time off, banking benefits, and discounts.
• Opportunities for career development, training, and mentorship programs.
• Supportive work environment emphasizing diversity and inclusion.
• Participation in community initiatives and volunteer efforts.