[Hybrid] Digital Marketing Manager (16054-1)

About the Role

Key Responsibilities

• Manage CTV marketing activities on Samsung.com including strategy development, localization of global product and marketing pages, and user experience optimization.
• Develop and execute an integrated digital advertising strategy across key digital touchpoints to communicate promotions and initiatives.
• Brief and optimize SEM and SEO efforts to improve online visibility and performance.
• Lead strategic promotions work streams for Samsung.com to drive sell-through.
• Prepare presentations for regular executive share-outs.
• Develop clear briefs for creative agencies, drive asset development timelines, and lead internal reviews with stakeholders.
• Work with the performance analytics team to identify insights and lead real-time optimization of marketing efforts.

Requirements

• Bachelor's degree required.
• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience.
• Expertise in digital marketing and agency management.
• Experience in digital analytics and evaluating data sets to inform business decisions.
• Website planning and optimization experience, including SEO/SEM.
• Proven project management and time management skills.
• Ability to lead cross-team collaboration across Brand, eCommerce, Media, and agencies.
• Strong interpersonal and communication skills to gain stakeholder alignment.

Nice to Have

• Hands-on experience at a global industry leader such as Samsung.
• Experience with digital advertising strategy development.
• Knowledge of industry trends and emerging digital marketing technologies.

Qualifications

• Bachelor's Degree
• 4-5 years of marketing experience
• Digital marketing expertise

Benefits & Perks

• Medical Insurance (Health, Dental & Vision)
• Paid Time Off
• 401K
• H1B/Green Card Sponsorship for qualified employees
• Opportunities for career advancement