Digital Marketing Specialist

Merx Tendering Services

Full Time

Mid Level

2 days ago

Job Description

About the Role

SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. SOVRA offers comprehensive, end-to-end solutions tailored for the public sector. The company is committed to innovation, efficiency, transparency, and utilizing cutting-edge digital marketing strategies to enhance brand presence, engage target audiences, and drive business growth. They are seeking a talented Digital Marketing Specialist to lead their digital marketing efforts, particularly leveraging HubSpot for impactful campaigns and initiatives.

Key Responsibilities

Configure, optimize, and manage HubSpot as the primary marketing automation platform, including emails, landing pages, workflows, websites, and overall platform strategy.
Plan, launch, and optimize multi-channel marketing campaigns across email, web, and digital channels to reach target audiences and meet performance goals.
Develop and execute strategies for search engine optimization (SEO) and artificial intelligence optimization (AIO) to increase discoverability and improve marketing performance.
Monitor campaign performance and platform usage, analyze metrics and KPIs, and generate insights to drive continuous improvement and ROI.
Work closely with marketing, sales, and product teams to align campaigns with business objectives, updates, results, and recommendations with stakeholders.
Stay updated on HubSpot capabilities, SEO/AIO best practices, and evolving digital marketing trends to identify opportunities for innovation and growth.

Requirements

Bachelor's degree in marketing, Communications, Business, or a related field.
Proven experience of 3-5 years in digital marketing with a strong focus on HubSpot administration and campaign management.
Proficiency in HubSpot, including workflows, automation, and reporting dashboards.
Strong knowledge of SEO strategy and understanding of AIO best practices.
An analytical mindset with the ability to interpret data and turn insights into action.
Excellent communication, collaboration, and project management skills.
Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
Authorized to work in the US; must be physically located in one of the specified states.

Nice to Have

Experience with website management and digital marketing tools.
Knowledge of government procurement or public sector solutions.

Qualifications

Bachelor's degree in marketing, Communications, Business, or a related field.
Proven experience (3-5 years) in digital marketing with a focus on HubSpot.

Benefits & Perks

A flexible work schedule.
Work equipment provided while working from home.
Competitive benefits, 401K, and compensation programs.
Flexible paid vacation, personal, and sick days off.
Paid vacations during holidays, including between Christmas and New Year's Day.

Working at Merx Tendering Services

At SOVRA, we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by law. We provide a work environment free from discrimination and harassment and are dedicated to ensuring pay equity throughout our organization.

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