ASSOCIATE DIRECTOR, OMNICHANNEL STRATEGY - MHI

About the Role

Key Responsibilities

• Evolve and refine omnichannel and digital marketing strategies to align with brand priorities.
• Define innovative use cases, inclusive of AI/ML, managing cross functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS etc).
• Serve as the strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners.
• Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the overall experience for Health Care Professionals (HCPs) and Consumers (including NBA/suggestions).
• Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored.
• Analyze channels to identify the most effective way to reach the target audience (reachability waterfall).
• Define and deliver audience strategy including specific criteria to be activated across channels.
• Develop and refine customer journey flows and content to optimize touchpoints across the customer experience continuum, including downstream actions (CTA/MVA).
• Monitor marketing performance across channels and devise strategies for optimization, utilizing data-driven insights.
• Identify and build testing plans, develop and manage tactic test plans, and ensure quality control before, during, and after campaign launches.
• Collaborate effectively in a matrixed environment, ensuring synchronization of priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, BTS, and others.
• Partner with Digital Lab to review and align scopes and work to be done in-house vs external agency.

Requirements

• Bachelor's degree in Business or Marketing; MBA preferred.
• At least 8-10 years of relevant experience.
• Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics.
• Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence.
• Strong communication skills to articulate strategies and insights effectively.
• Experience in pharmaceutical, agency, vendor, or brand environments is preferred.

Nice to Have

• Experience in pharmaceutical, agency, vendor, or brand environments.

Qualifications

• Educational background in Business or Marketing, with an MBA preferred.
• Extensive experience (8-10 years) in digital and omnichannel marketing.

Benefits & Perks

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical/dental/vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.