Associate Manager, Omni Channel Customer Marketing

About the Role

Key Responsibilities

• Support OmniChannel Marketing Strategies by assisting in creating and executing successful omni marketing plans aligned with brand and sales goals.
• Support understanding retailer-specific goals, promotions, and customer/shopper insights.
• Contribute to leveraging shopper marketing opportunities across in-store, online/retail media, social, and email channels.
• Support the management of Omni Marketing budgets for optimal ROI/ROO.
• Assist in analyzing market trends and competitor activity to identify growth opportunities.
• Support the activation of portfolio Price Pack Architecture (PPA) in partnership with NRM and Finance.
• Assist in the development and execution of unique, bold, and impactful in-store marketing programs.
• Support omni creative briefing inputs and collaborate with sales teams for flawless in-store execution.
• Assist in analyzing in-store performance to optimize future programs.
• Assist in the development and execution of online marketing campaigns.
• Support the creation of content matrix for asset adoption and contribute to PDP brief writing for NPDs.
• Support the management of the Digital Shelf and stay current on e-commerce and digital trends.
• Provide support for Sales, Distribution, Trade, and Merchandising teams from an Omni/Shopper perspective.
• Provide Shopper Insights to brief customer/channel-specific retail needs in Media 2 Cart planning.
• Serve as a resource on Shopper/Retailer insights for Omni Strategy Manager in Packet development and refresh.
• Collaborate with internal teams to seek and represent the voice of the Shopper for aligned execution.
• Support the management and fostering of relationships with external agencies and partners to drive campaign execution and innovation.
• Assist in communicating Omni Marketing plans, results, and insights to stakeholders.
• Assist in managing, tracking, and optimizing Omni Marketing Budgets.
• Support preparation for and attendance at Line Reviews and T2T support.
• Assist in tracking and analyzing campaign performance, contributing to reports and insights.
• Help identify areas for improvement and recommend optimizations using data analytics.
• Support the interpretation of insights from Marketing Mix Modeling and other analytics to inform future strategies.
• Assist in analyzing customer growth strategies and monitor competitor activities to identify opportunities and threats.
• Contribute to developing competitive strategies to differentiate products and brands.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing or sales, with a focus on shopper/omnichannel marketing within the CPG industry.
• Proven track record of executing successful marketing campaigns that drive sales and grow market share.
• Experience working with retail customers.
• Experience supporting marketing budgets and analyzing ROI.
• Foundational understanding of retail marketing principles and best practices.
• Legally authorized to work in the United States.

Nice to Have

• Strong curiosity and a self-starter attitude who is resourceful and scrappy.
• Foundational Omni Marketing knowledge supporting integration of shopper marketing efforts across online and offline channels.
• Some retailer-specific knowledge and understanding of retailer/channel marketing programs, platforms, and customer base.
• Ability to analyze data, identify trends, and contribute to data-driven decisions.
• Good written and verbal communication skills with the ability to present information clearly and concisely.
• Collaborative mindset with the ability to work effectively with cross-functional teams and build strong relationships.
• Good project and budget management skills, capable of managing multiple tasks and meeting deadlines.
• Eagerness to learn about data-driven marketing and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Basic familiarity with retailer-specific marketing platforms and support for annual JBP negotiations (Retail Media Networks).

Benefits & Perks

• Total compensation packages at or above industry levels, including salary, bonuses, long-term incentives, and profit sharing.
• Matching 401(k) contributions.
• Subsidized health care plans.
• Maternity/paternity/adoption leave.
• Flexible work arrangements.
• Vacation purchase options.
• Recreation and fitness centers.
• Childcare and counseling services.