Director, Omnichannel Marketing

About the Role

Key Responsibilities

• Support value proposition creation of Daiichi Sankyo marketed products by identifying gaps, trends, and opportunities across all channels.
• Assess challenges and organizational dynamics to deploy technologically advanced tools that optimize customer experience and reinforce brand messaging.
• Evaluate and recommend new optimization methods to improve customer experience and increase web traffic.
• Generate innovative ideas to meet web best practices and maximize brand strategies and identities.
• Facilitate long-term strategy implementation to produce profitable access while meeting short-term brand performance metrics.
• Work with IT and external vendors to manage user experience across platforms and assist with problem resolution.
• Partner with brand teams, sales, operations, and market access personnel to ensure digital, financial, and strategic optimization.
• Ensure customer 360 insights are incorporated into analytics, are compliant, and validated.
• Lead organizational change to create and sustain digital capabilities and foster productive relationships with senior decision makers.
• Manage day-to-day operations of marketing and omni-channel strategy, including budget, project management, and communication channels.
• Oversee print channels to ensure effective dissemination of communication and tools.

Requirements

• Bachelor's Degree required; degree in Marketing, Business Administration, or related area preferred.
• MBA in Marketing, Business Administration, or related area preferred.
• 10 or more years of overall related experience required.
• 7 or more years of experience in developing and implementing digital marketing strategies required.
• 4 or more years of pharmaceutical experience including sales, marketing, IT, or market access leadership preferred.
• Ability to travel up to 30%.

Nice to Have

• Experience in the pharmaceutical industry, especially in sales, marketing, IT, or market access leadership.

Qualifications

• Educational background in marketing, business administration, or related fields as specified.
• Significant experience in digital marketing and pharmaceutical sectors.

Benefits & Perks

• Salary range of $198,160.00 - $297,240.00.
• Access to company benefits (details available in benefits summary PDF).