Associate Director, Omnichannel Strategy - Parkinsons

AbbVie

Mettawa, IL

Full Time

Director

8 days ago

Job Description

About the Role

The Associate Director for Omnichannel Strategy within Parkinson's at AbbVie plays a vital role in shaping marketing and customer engagement through insight-driven strategies that drive the evolution of omnichannel marketing across diverse platforms. The role focuses on Parkinson's Disease treatments for Vyalev and Tavapadon, ensuring alignment with brand goals and leveraging digital transformation to enhance customer engagement. AbbVie is dedicated to addressing Parkinson's challenges by bringing innovative therapies to market that target motor and non-motor symptoms, aiming to fundamentally change Parkinson's treatment approaches.

Key Responsibilities

Evolve and refine omnichannel and digital marketing strategies to align with brand priorities.
Define innovative use cases, including AI/ML, managing cross-functional partners to develop, execute, and measure initiatives (e.g., MABI, Lab, BTS, FPAT, APS).
Serve as a strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners.
Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the experience for Healthcare Professionals (HCPs) and Consumers.
Lead the development of audience strategies to engage key stakeholders effectively and ensure campaigns are tailored.
Analyze channels to identify the most effective ways to reach the target audience and define specific criteria for activation across channels.
Develop and refine customer journey flows and content to optimize touchpoints and overall engagement.
Monitor marketing performance across channels, devise strategies for optimization, and develop testing plans for campaigns.
Collaborate effectively in a matrixed environment, ensuring synchronization of priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, and Business Technology Solutions.

Requirements

Bachelor's degree in Business or Marketing; MBA preferred.
At least 8-10 years of relevant experience in digital and omnichannel marketing.
Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics.
Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence.
Strong communication skills to articulate strategies and insights effectively.
Experience in pharmaceutical, agency, vendor, or brand environments is preferred.

Nice to Have

Experience with AI/ML use cases in marketing.
Experience working in pharmaceutical or related healthcare environments.

Qualifications

Bachelor's degree in Business or Marketing.
MBA (preferred).
8-10 years of relevant experience in digital marketing.

Benefits & Perks

Comprehensive package including paid time off (vacation, holidays, sick).
Medical, dental, and vision insurance.
401(k) retirement plan.
Participation in short-term and long-term incentive programs.

Working at AbbVie

AbbVie is committed to operating with integrity, driving innovation, transforming lives, and serving the community. The company values diversity and inclusion, as evidenced by its equal opportunity employment policies and accommodations for applicants seeking reasonable adjustments.

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