Associate Director, Performance Strategy (Freelance)

About the Role

Key Responsibilities

• Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly.
• Partner with cross-functional PLC stakeholders to understand LOBs priorities, challenges and translate those findings into executable recommendations.
• Build creative briefs for integrated campaigns as well as simpler CRM-campaigns or journeys.
• Proactively identify gaps and opportunities across creative, media, and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations.
• Lead and manage day-to-day testing and optimization, with a focus on digital acquisition across paid and owned channels.
• Lead key client conversations and discussions related to testing priorities, goals, and impact.
• Elevate and complement the work of Brand and Experience Strategists, lending a data and performance POV to brand briefs.
• Partner with Media, Data, and Creative teams to ensure application of full funnel best practices.
• Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members.
• Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments.

Requirements

• 7-9 years of relevant experience with digital channels and performance marketing.
• Passionate about finding insights and challenging the status quo; obsession for understanding how a business works and makes money.
• Experience in performance marketing campaign development and optimization, including CRM, email design, online video, social and display marketing, paid search (SEM), and digital analytics.
• Experience with audience targeting, campaign briefs, dynamic creative optimization (DCO), conversion rate optimization, and A/B testing.
• Strong team player; knows how to influence and empower others.
• Excellent presentation and negotiation skills; ability to simplify complex concepts for various audiences.
• Tact, diplomacy, and maturity in relating and interacting with people at all levels.
• Desire to elevate and apply work experience beyond a single media channel or function.
• Advanced PowerPoint and Excel skills.
• Experience with marketing technology vendors such as Google and Adobe.
• Knowledge of research tools: MRI, GWI, Epsilon, comScore, Pathmatics, Vivvix, iSpot, eMarketer, Mintel.
• Highly effective written and verbal communication skills.

Nice to Have

• Experience with marketing technology vendors such as Google and Adobe.
• Knowledge of research tools: MRI, GWI, Epsilon, comScore, Pathmatics, Vivvix, iSpot, eMarketer, Mintel.

Qualifications

• 7-9 years of relevant experience with digital channels and performance marketing.

Benefits & Perks

• Medical and voluntary benefits including supplemental medical insurance, transportation, parking benefits, legal benefits, pet insurance, auto and home insurance.
• Eligibility for Publicis 401(k) Plan after 1,000 work hours in a 12-month period.
• Regular roles include medical coverage, dental, vision, disability, 401k, and paid time off.