Associate Director, Product Marketing (Console)

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution.
• Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share.
• Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market.
• Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them.
• Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management.
• Drive thought leadership initiatives to build brand recognition and credibility among key audiences.
• Measure and analyze marketing performance using data analytics tools and techniques.
• Identify areas for process improvement and lead efforts to streamline marketing operations.
• Support customer events, trade shows, and other activities to showcase products or services and connect with customers.
• Provide guidance and mentorship to junior marketing professionals.

Requirements

• Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies.
• Strong understanding of product marketing principles, methods, and strategies.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and analytically, with a focus on achieving business goals.
• Experience managing complex worldwide marketing programs and working within budget constraints.
• Proficiency in project management methodologies and tools.
• Solid knowledge of digital marketing channels and tactics.
• Demonstrated success in building successful go-to-market strategies.
• Knowledge of market research techniques and tools.
• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• MBA preferred.

Nice to Have

• Experience in consumer electronics or related industries.
• Experience managing global marketing programs.
• Knowledge of industry best practices and trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• MBA preferred.

Benefits & Perks

• Salary range of $113,249.00 - $188,748.00 per annum.
• Opportunities for global impact and professional growth.
• Work in a gamer-centric environment with a unique #LifeAtRazer experience.