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Associate Director, Regional Marketing, Cardiovascular - California

Bayer

Los Angeles, CA
Full Time
Director
143k-215k
9 days ago

Job Description

About the Role

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Associate Director, Regional Marketing, Cardiovascular - California PURPOSE As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer's Cardiovascular Renal Portfolio. The ultimate goal is to help enable near-term Squad objectives to achieve long-term brand results. The span of coverage will be most, if not all, of California. Travel up to 50% within the territory.

Key Responsibilities

  • Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships.
  • Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances.
  • Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging.
  • Coordinate and execute plans for company presence at appropriate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.
  • Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.
  • Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty, training new speakers, and increasing program effectiveness and compliance.
  • Own or contribute to various local and national marketing projects that drive brand strategy. Contribute to and participate in platform teams focused on process improvements.
  • Coordinate, share, and consolidate customer insight & intelligence, enabling all to deliver on the brand strategy.
  • Execute against regional marketing plan that aligns with national brand strategy and help drive brand growth at local levels.
  • Lead assigned advisory boards, develop objectives, oversee execution, and share insights with stakeholders.
  • Collaborate with local teams to enable field engagement opportunities such as sponsorships, conferences, & events.

Requirements

  • Bachelor's degree.
  • Valid driver's license and clean driving record.
  • 5-7 years of experience in the pharma/biotech industry with at least 2 years of customer-facing experience.
  • 2 years of experience working within the cardiovascular therapeutic area.
  • Proven accomplishment in identifying and driving a strategic approach to business.
  • Proven track record of sales, customer-facing success, and/or superior project management.
  • Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders.
  • Ability to work effectively cross-functionally, both within the organization and with external partners.
  • Travel availability of 50%+ for customer engagements, conferences, and internal meetings.

Nice to Have

  • Bachelors degree with a life science background.
  • Residence in or near the geography.
  • Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas.
  • Experience working with academic institutions and key accounts.

Qualifications

  • Educational background as specified in requirements.
  • Experience levels as specified in requirements.

Benefits & Perks

  • Salary between $143,240.00 to $214,860.00.
  • Additional compensation may include a bonus or commission.
  • Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

Working at Bayer

Bayer seeks an incumbent who possesses proactive, results-oriented, hard-working, self-starter motivation, with a focus on building a marketing capability or advancing in sales leadership. The company emphasizes energy, curiosity, dedication, learning from diverse perspectives, and redefining what is possible. Bayer is committed to providing access and reasonable accommodations for individuals with disabilities and encourages applicants with disabilities to request needed accommodations.

Apply Now

Job Details

Posted AtJun 11, 2025
Job CategoryProduct Marketing
Salary143k-215k
Job TypeFull Time
Work ModeOnsite
ExperienceDirector

About Bayer

Website

bayer.com

Company Size

10000+ employees

Location

Los Angeles, CA

Industry

All Other Schools and Instruction

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