MK29P2 Marketing Manager

About the Role

Key Responsibilities

• Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
• Implement a scalable approach to journal, portfolio, and related product marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly.
• Nurture and develop relationships with internal colleagues and external stakeholders, including Editors-in-Chief, engaging in open dialogue to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
• Build and maintain strong working relationships with the Demand Marketing team, developing marketing strategy, messaging, and copy, to inform the operationalization of integrated marketing campaigns throughout the year.
• Develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs.
• Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief, through in-person and hybrid meetings.
• Present marketing updates and results at relevant in-person and hybrid Marketing and/or Editorial meetings throughout the year.
• Assess available market research to better understand researcher needs, analyzing market trends and monitoring competitive activity, utilizing research and behavioral insights to better understand how to communicate with customers.
• Develop clear and compelling messaging and value propositions to support journal and product programs that differentiate them in the market (globally and by region).
• Develop editorial enablement tools, including presentations, battlecards and one-pagers, to use at conferences, meetings, and outreach events.
• Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
• Attend internal and external meetings in-person or hybrid when required.
• Represent the marketing team on cross-departmental projects as needed.
• Perform other duties as assigned to meet business needs.

Requirements

• Bachelor's degree and 2+ years of experience in Product / Journals Marketing.
• Experience in STM academic publishing marketing strongly preferred.
• International marketing experience within a global organization is strongly preferred.
• Understanding of the mission and values of the organization.
• Ability to define strategic opportunities and successfully articulate and execute plans to address them.
• Ability to work successfully in a fast-paced, team environment with set deadlines and success metrics.
• Creative thinking and problem-solving abilities with a solutions-focused mindset.
• Strong interpersonal skills for interacting with internal and external stakeholders across different cultures.
• Ability to quickly establish relationships, gain trust, manage expectations, and influence outcomes.
• Must be a confident public speaker, comfortable presenting to large, senior groups, and a good copywriter.
• Understanding of effective digital marketing channels and tactics and ability to communicate marketing priorities to non-marketers.
• Good organizational skills and attention to detail.
• Good project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Confidence in managing marketing budgets, tracking spend, and reporting on ROI.
• Desire to learn new skills and grow as a marketer.
• Collaborative and positive attitude, willing to support others.
• Solid working knowledge of MS Office products.

Nice to Have

• Experience in STM academic publishing marketing.
• International marketing experience within a global organization.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Paid vacation leave, paid sick leave, paid holidays.
• Health insurance, flexible spending account or health care savings account.
• Dental insurance, life insurance, vision insurance.
• Retirement benefits, short- and long-term disability.
• 4-week work from anywhere schedule.
• Relocation assistance, if applicable.