Senior Product Marketing Manager, PLG

Amperity

Seattle, WA

Full Time

Senior

150k-200k

4 days ago

Job Description

About the Role

At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience.

Key Responsibilities

Build PLG Positioning and Messaging: Act as a PLG and product expert on the marketing team, overseeing the positioning and messaging of our PLG product.
Launch & Scale Self-Service Features: Partner with a product management team to bring new self-service capabilities to market, including creating launch strategies, onboarding flows, and feature adoption campaigns.
Guide Product-Led Acquisition: Define the PLG customer journey and collaborate with the Growth marketing team to deliver email nurtures and other touchpoints to support adoption and upsell to the paid tier.
Lead Onboarding and Education Experiences: Develop content such as demos, videos, sales content, data sheets, white papers, and other materials to ensure our freemium and new user journeys deliver time-to-value.
Measure what matters: Track main PLG funnel metrics—signups, activation, engagement, and conversion—to identify growth opportunities and improve go-to-market tactics.

Requirements

The equivalent of 8+ years' experience in product marketing with an understanding of Product-Led Growth (PLG) products.
Experience driving critical outcomes across the customer journey, including awareness, demand, product usage, renewal, and up-sell.
A storyteller who can get into the technical details of a product and extract value for a technical buyer.
Display curiosity, enjoy learning, and gather new insights.
Comfortable presenting projects and recommendations at larger meetings, and able to become a company spokesperson and expert.
Experience analyzing products, competitors, and market dynamics.
Copywriting experience.
Experience in digital and traditional content-driven lead generation is a big plus.

Nice to Have

Experience in digital and traditional content-driven lead generation.

Qualifications

Experience in product marketing, specifically with Product-Led Growth (PLG) products.

Benefits & Perks

100% employee healthcare coverage.
Transportation subsidies.
A comfortable work environment with snacks and employee experience perks like events and activities, both in-person and remote.
Self-managed PTO and flexible work arrangements.
Stock options and equity grants.
Total compensation includes base salary, cash incentives, and stock options.

Working at Amperity

Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We are committed to an inclusive environment and value diversity in backgrounds and perspectives.

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