ASSOCIATE DIRECTOR, TRADE MARKETING & STRATEGY - NEUROSCIENCE AND EYE CARE

About the Role

Key Responsibilities

• Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experience.
• Identify new, strategic channel partners and programs that support innovation and meet evolving patient needs in the pharmacy channel.
• Execute launch excellence in the Trade channel by contributing to launch planning and aligning brand go-to-market strategies for new products.
• Serve as the Trade lead in collaboration with Brand and cross-functional partners to drive initiatives and manage product supply disruptions.
• Lead the strategic development and execution of brand value propositions for Trade across various product lifecycle stages.
• Create high-impact promotional materials for the Pharmacy Account team supporting stakeholder needs and strategic objectives.
• Represent Trade in the Annual Strategic Planning process and on Neuroscience and Eye Care IBTs or launch teams.
• Manage relationships with internal partners such as Brand, Payer, Customer Service, Demand Planning, MABI, and Trade Account Teams, including wholesalers and pharmacies.
• Oversee strategic agency partnerships and execute key strategies and tactics aligned with Trade and brand strategies.
• Analyze pharmacy data to inform strategic decisions and participate in special projects like specialty at retail opportunities.

Requirements

• Bachelor's Degree required.
• At least 7 years of experience in the pharmaceutical industry.
• Experience in Market Access and contract negotiation.
• Knowledge of marketing concepts and strategic planning process.
• Understanding of market research principles and data analysis.
• Strong communication skills and ability to present to senior leadership.
• Demonstrated experience managing cross-functional projects.
• Customer-centric mindset and solutions-oriented attitude.
• Knowledge of applicable regulations affecting pharmaceutical products.
• Pharmacy and wholesale related experience preferred.
• Marketing experience and launch knowledge preferred.
• Relationships within specialty, retail pharmacy, and distribution channels preferred.
• Experience in program management within pharmacy and distribution channels preferred.

Nice to Have

• Experience in Market Access and contract negotiation.
• Relationships within specialty, retail pharmacy, and distribution channels.
• Experience in program management within pharmacy and distribution channels.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.