Associate Graphic Designer

PGA TOUR

Ponte Vedra Beach, FL

Full Time

Entry Level

9 days ago

Job Description

About the Role

The Content Associate Social Media at PGA TOUR is responsible for supporting the identification and creation of exciting and compelling content that drives conversation and engagement around the sport and its players. This role involves storytelling, generating creative ideas, and growing the PGA TOUR's social media platforms, with a focus on producing original content that aligns with the brand's tone, style, and voice. The position requires working non-traditional hours, including nights, weekends, and holidays, and involves collaboration with various teams to ensure cohesive messaging.

Key Responsibilities

Assist with the creation of engaging content from concept to completion before, during, and after tournaments for use on PGA TOUR platforms, including images, copy, videos, graphics, GIFs, and other visual content.
Collaborate with other content creators and participate in regular storytelling brainstorm sessions.
Work seamlessly with tournaments, long form, client services, brand, and live production teams to create synergy in all TOUR messaging.
Respond to breaking news promptly with compelling content to join trending conversations.
Travel to tournaments and off-course shoots to capture and produce social content alongside a Content Manager or team leader.
Collaborate with other content creators in brainstorms and pitch sessions.
Adhere to PGA TOUR brand standards, strategic initiatives, and established voice across platforms.
Utilize available data and analytics to inform content decisions and programming.
Execute branded content that fulfills sales initiatives.
Clip and share highlights live during competitions for use on PGA TOUR social platforms.
Perform special projects or other duties as assigned.

Requirements

Bachelor's degree required; Journalism, Media, or Communications preferred.
1-3 years of professional experience in a related field.
Experience contributing to a team, league, or other professional social media account with an understanding of authentic brand participation.
Passionate about content creation and the PGA TOUR, with enthusiasm for innovative ideas and thinking outside the box.
Ability to organize and prioritize assignments, multitask, meet deadlines, and produce under pressure in a team environment.
Strong communication, writing, and editing skills, including grammar, style, and spelling.
Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Facebook, TikTok, and emerging platforms.

Nice to Have

Experience with travel to tournaments and off-course shoots.
Knowledge of analytics tools to assess content performance.

Qualifications

Bachelor's degree in Journalism, Media, or Communications (preferred).

Working at PGA TOUR

The PGA TOUR values passionate storytellers, creative idea generators, and enthusiastic team players focused on engaging fans and growing its social media presence. The organization emphasizes collaboration, innovation, and strategic content creation to connect with its audience.

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