Associate, Lifecycle Marketing, Liberty Street, New York, NY

About the Role

Key Responsibilities

• Use data analytics and customer behavior insights to identify customer needs at various stages of the lifecycle and develop targeted communication strategies tailored by segment.
• Design and create visualizations of customer communications journeys to map out how communications will reach customers with the right messaging at various touchpoints.
• Design and execute personalized communication plans for each customer segment via various digital channels, including email, SMS, push, and in-app messages.
• Design onboarding journeys that provide a seamless customer experience, ensuring customers understand the value of their product and encouraging early engagement.
• Use customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagement.
• Work with data and analytics teams to measure campaign effectiveness and track KPIs such as acquisition targets and customer lifetime value to identify areas of improvement.
• Create a comprehensive test-learn-optimize roadmap for CRM channels.
• Partner with other channel owners in the CRM team to assess cohesive communication strategies across outbound and inbound channels.
• Work with agencies to create best-in-class creative content.
• Understand the MarTech stack and optimize the usage of various tools to create effective campaigns.

Requirements

• Bachelor's Degree or equivalent work experience in Business, Finance, Marketing, Analytics, or a related field.
• 5+ years of related work experience.
• Demonstrated thought leadership in customer marketing and/or retention marketing functions.
• Track record of driving customer engagement and lifetime value with measurable results in financial services, FinTech, or related industries.
• Experience with various customer marketing channels, especially email, SMS, push notifications, and in-app messaging.
• Strong understanding of CRM tools such as Adobe Campaign Manager, SFMC, Braze, etc.
• Proficiency in SQL and Tableau or similar analytics tools.
• Experience in statistical testing and leading A/B or multivariate test and learn agendas.
• Strong project management skills.
• Excellent relationship management skills.
• Strong verbal and written communication skills.

Nice to Have

• Familiarity with consumer finance products.
• Domain expertise in financial services or FinTech industries.

Qualifications

• Bachelor's Degree or equivalent work experience in relevant fields.
• 5+ years of related work experience.

Benefits & Perks

• Competitive salary range between $75,000 and $130,000 USD annually.
• Access to Santander benefits as outlined in the 2025 Santander OnGoing/NH eGuide.