Associate Manager, Customer Activation

About the Role

Key Responsibilities

• Support customer activation planning for key regional and emerging accounts.
• Help develop customer-specific programs that align with the Master Brand strategy and unlock incremental growth opportunities.
• Manage tactical elements for key retailer initiatives, including barcode creation, budget phasing, and promotional calendar development.
• Partner with the Manager of Customer Activation to ensure seamless planning and execution across both customer and channel needs.
• Coordinate sales requests and program approvals during key drive periods and innovation launches.
• Collect and organize data for Media Mix Modeling (MMM) and retail media tracking to support performance measurement.
• Collaborate with internal teams and external agencies to ensure smooth execution of omnichannel programs.
• Analyze and monitor campaign performance to optimize strategies and drive continuous improvement through data-driven insights.

Requirements

• Bachelor's degree
• 3+ years of experience in shopper marketing, customer marketing, brand marketing, or related agency/CPG roles
• Highly organized and detail-oriented with strong project management skills
• Exposure to omnichannel tactics and/or digital promotions
• Strong communication skills and ability to collaborate across teams

Nice to Have

• Experience supporting regional sales teams or executing retail-specific marketing programs
• Familiarity with Media Mix Modeling (MMM) or digital campaign measurement
• Growth mindset with a desire to build broader commercial and strategic acumen

Qualifications

• At least 3 years of experience in relevant marketing roles
• Bachelor's or University Degree (Preferred)

Benefits & Perks

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• Fertility benefits
• Transgender benefits
• 1:1 health coaching and more
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions - Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving