Omni Channel Analyst

About the Role

Key Responsibilities

• Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social media, providing insights to improve campaign targeting and content delivery.
• Support the execution and measurement of segmentation strategies to help teams better understand customer preferences, behaviors, and value-based cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Participate in cross-functional planning meetings to ensure data is leveraged effectively for omnichannel decision-making.
• Track and interpret industry benchmarks and internal performance trends to identify opportunities for improvement.
• Assist in documenting and sharing best practices in omnichannel measurement, channel optimization, and reporting across brands and teams.
• Provide ad hoc support to the Director and Brand Teams as needed.

Requirements

• Bachelor's degree in business, marketing, analytics, or a related field; advanced degree preferred.
• At least 3 years of digital marketing strategy and/or omnichannel marketing strategy experience.
• At least 3 years of digital marketing management planning and budget allocation experience.
• At least 3 years of campaign marketing experience within a pharmaceutical organization or agency serving pharma clients.
• Experience with analyzing and utilizing digital analytics platforms and data.
• Experience developing and deploying pharmaceutical promotional materials.

Nice to Have

• Advanced degree in a related field.

Qualifications

• Bachelor's degree in business, marketing, analytics, or a related field.

Benefits & Perks

• Medical & pharmacy coverage
• Dental/vision insurance
• 401(k)
• Health savings account (HSA) and Flexible Spending Account (FSA)
• Life Insurance
• Pet Insurance
• Short-term and Long-term Disability
• Accident & Critical illness coverage
• Pre-paid legal & ID theft protection
• Sick time and other paid leaves
• Employee Assistance Program (EAP)