Omnichannel Analyst

About the Role

Key Responsibilities

• Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance.
• Work cross-functionally to gather, synthesize, and report on campaign performance data across digital and non-digital channels.
• Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
• Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution.
• Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.
• Collaborate with BI&A and brand teams to define Key Performance Indicators (KPIs), build dashboards, and monitor campaign performance.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social media to improve targeting and content delivery.
• Support the execution and measurement of segmentation strategies to better understand customer preferences, behaviors, and cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Participate in cross-functional planning meetings to leverage data for omnichannel decision-making.
• Track industry benchmarks and internal performance trends to identify opportunities for improvement.
• Assist in documenting and sharing best practices in omnichannel measurement, channel optimization, and reporting.
• Provide ad hoc support to the Director and Brand Teams as needed.

Requirements

• Bachelor's Degree in Business, Marketing, Analytics, or a related field; advanced degree preferred.
• 4-6 years of experience in marketing analytics, digital media reporting, or customer engagement in healthcare, pharmaceutical, or consumer sectors.
• Experience within the pharmaceutical industry is required, with a preference for oncology experience.
• Familiarity with omnichannel marketing and campaign measurement frameworks.
• Proficiency in Excel, PowerPoint, and data visualization tools such as Tableau or Power BI.
• Strong analytical skills with the ability to interpret complex data and translate findings into actionable recommendations.
• Excellent communication and collaboration skills in a fast-paced, matrixed environment.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Nice to Have

• Experience with CRM, web analytics, and media reporting platforms.

Qualifications

• Bachelor's Degree in Business, Marketing, Analytics, or a related field
• 4-6 years of relevant experience

Benefits & Perks

• 401k Retirement Savings Plan administered by Merrill Lynch
• Commuter Check Pretax Commuter Benefits
• Eligibility to purchase Medical, Dental & Vision Insurance through ECLARO