Associate Manager, Marketing - (Hybrid)
Bertelsmann
Job Description
About the Role
Pantheon is seeking an enthusiastic and creative Associate Marketing Manager to join our team to work on marketing campaigns for some of our most exciting titles, across fiction, nonfiction, and graphic novels, from our star-studded roster of award-winning authors. Reporting directly to the Marketing Director, you will develop innovative, end-to-end marketing campaigns, working closely with authors, editors, and agents on the creation and execution of hardcover and paperback promotions. You will work across genres, including literary fiction, history, cultural criticism, memoir, current events, graphic novels, and more, influencing imprint-wide campaigns and initiatives with an eye toward grassroots marketing activations and creative promotional opportunities. Pantheon is a small, highly collaborative imprint dedicated to publishing high-quality fiction and nonfiction. The ideal candidate will have experience working directly with authors and agents, managing campaigns, and working both independently and collaboratively in a fast-paced environment.
Key Responsibilities
- Create and lead innovative and data-driven marketing plans across social media, paid media, influencer, partnership, and email marketing
- Liaise with publicity, editorial, and design to create cohesive campaigns and promotions, while communicating with sales, authors, agents, and other stakeholders
- Maintain awareness of the adult book market, publishing industry, social media landscape, and current marketing data and trends to construct campaigns that drive awareness, build engagement, and maximize ROI
- Effectively build, manage, and optimize internal processes to ensure streamlined workflow of ongoing initiatives and seamless coordination with other departments
Requirements
- 3-4 years of experience in book marketing with demonstrated presentation skills and experience working on integrated marketing campaigns
- Strong interpersonal skills, including experience working with editorial, publicity, and sales, as well as working with authors and agents
- Ability to communicate effectively with colleagues and other key stakeholders, both in writing and verbally
- Exceptional organizational skills with the ability to multi-task, prioritize, and thrive in a deadline driven working environment
- Results-oriented, motivated, resourceful, and able to work independently
- Proficiency with Microsoft Office Suite required
- Proficiency of Adobe Creative Suite programs, Canva, and related online marketing tools preferred
Qualifications
- No specific formal educational qualifications are mentioned in the description
Benefits & Perks
- Salary of $66,500.00
- Eligible for annual profit award or bonus, subject to company results
- Full-time employees are eligible for comprehensive benefits including Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance, and generous paid time off
Working at Bertelsmann
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. The company is committed to quality, excellence in execution, and innovation throughout the entire publishing process. It fosters a vibrant and diverse international community of nearly 300 publishing brands and imprints, emphasizing collaboration and inclusivity.
Job Details
About Bertelsmann
Website
bertelsmann.com
Company Size
10000+ employees
Location
New York, NY
Similar Jobs
Other opportunities you might be interested in
Sr. Associate Marketing Specialist
McKesson
MK29P2 Marketing Manager
CAS
Marketing Manager
Analog Devices
Developer Strategy Manager
Arm Holdings
Commercialization Manager, Appetizers Marketing (12 month contract)
McCain Foods
Senior Product Marketing Manager, PLG
Amperity