Associate Manager, Marketing Operations

About the Role

Key Responsibilities

• Maintain and update creative asset database to ensure accessibility for field teams.
• Adapt marketing materials to align with state-specific compliance and regulatory requirements.
• Collaborate with Retail teams to develop brand-led creative briefs and ensure localized relevance.
• Manage product listings, execute content updates, and support brand teams in maintaining accurate menu presence.
• Ensure field teams have the necessary marketing assets and tools for execution via monthly communication platform distribution.
• Maintain and update the marketing tool order portal to ensure seamless access to materials.
• Support partner relationships by assisting with asset distribution and ensuring timely delivery of materials.
• Assist in the execution of new marketing operations initiatives, promotional campaigns, and system improvements.

Requirements

• Bachelor's degree required.
• 2+ years of experience in marketing operations, field marketing, or related field.
• Experience working in a highly regulated industry (e.g., cannabis, alcohol, pharmaceuticals) is a plus.
• Familiarity with managing marketing assets, vendor coordination, or field marketing support.
• Hands-on experience with marketing tools, asset management systems, or eCommerce platforms preferred.
• Experience collaborating with cross-functional teams (e.g., brand, sales, retail) to execute marketing initiatives.
• Strong organizational skills with attention to detail and ability to manage multiple tasks.
• Ability to adapt marketing materials for compliance and regional needs.
• Proficiency in digital asset management systems, and eCommerce tools.
• Strong communication and collaboration skills to support internal teams and external partners.
• Problem-solving mindset with the ability to improve processes and support marketing initiatives.
• Acts with a clear sense of ownership and accountability.
• Ability to work in a fast-paced, evolving environment while maintaining attention to detail.
• Genuine interest in and passion for the cannabis industry.

Nice to Have

• Experience working in a highly regulated industry such as cannabis, alcohol, or pharmaceuticals.
• Hands-on experience with marketing tools, asset management systems, or eCommerce platforms.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Major medical, dental, and vision insurance.
• 401(k)-match program.
• FSA/HSA programs.
• LTD/STD options.
• Life insurance and AD&D.
• Paid holidays and paid time off.
• Annual discretionary bonuses, stock options, and employee discount program.