Senior Marketing Operations Manager, CRM

About the Role

Key Responsibilities

• Connect with stakeholders internally (via email or kick off meetings) to discuss goals, requirements, timing and next steps for a prioritized list of incoming campaign requests.
• Collaborate closely with Marketing Managers and other stakeholders to identify requirements and align on specific questions relating to the execution of campaigns, including change requests.
• Build Email, Push, SMS, In-App, Webhook campaign logic, including ad-hoc campaigns and automations based on customer data, event triggers and engagement data.
• Build segments and audiences using segmentation tool for targeting audiences.
• HTML troubleshooting and updating code within the Email Service Provider interface.
• Perform manual quality assurance of your work, with extreme attention to detail, and be the second pair of eyes for other campaign producers.
• Run ad-hoc and set up automated reporting using the ESP reporting tools, and internal campaign dashboards.
• Assist in the replication of campaign templates throughout the ESP migration process.
• Help us improve by bringing ideas, recommendations, and best practices to help us constantly evolve how we work.

Requirements

• Experience building and sending emails at scale from (at least one) major ESPs, preferably including or Braze.
• Intermediate knowledge of HTML, with the ability to troubleshoot and tweak the HTML if necessary to correct bugs/issues.
• Intermediate knowledge of an ESP scripting language preferred (i.e. AMP, Liquidscript).
• Experience sending multiple channel notifications strongly preferred.
• Working experience with ESP implementation / management preferred.
• Extreme attention to detail and a very thorough/rigorous approach to quality control.
• Effective communication skills to operate in a fast-paced environment and collaborate with teams.
• Experience coordinating tasks and deliverables across small teams to deliver results on time.
• Strong time management skills, applying great judgment to prioritize tasks, set realistic expectations, and meet them.
• Self-motivated, quick thinker, with strong problem-solving skills.
• Familiarity with ticketing systems/tracking tools (e.g., JIRA, Smartsheet) is preferred.

Nice to Have

• Familiarity with ticketing systems/tracking tools (e.g., JIRA, Smartsheet).

Qualifications

• Experience with email marketing and automation tools.
• Knowledge of HTML and scripting languages related to ESPs.
• Experience with multi-channel notification campaigns.

Benefits & Perks

• Competitive compensation package with a strong pay for performance rewards approach.
• Expected base pay range for Southern California: $120,000.00 - 162,000.00.
• Eligibility for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs.
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.