Vice President, US Marketing Content & Channel

About the Role

Key Responsibilities

• Lead day-to-day operations as well as transformation strategy for US Marketing Operations' content and channels, enabling flexible, flawless and frictionless delivery of US marketing initiatives.
• Oversee ECMX's marketing content & creative review and approval process for US business units including Consumer and Commercial, Lending, Social, Global Dining, Amex Offers, B2B, GABM, etc.
• Manage & maintain all pre-approved marketing content in the Digital Asset Manager (DAM) with a focus on efficient and high-quality operations.
• Own end-to-end channel operations for US marketing campaigns including email, direct mail, web, phone and more.
• Partner with Marketing, Product, and Technology teams to drive the transformation roadmap for Marketing Operations aspects of marketing content, creative and channel distribution.
• Partner with stakeholders across Marketing, Product, Technology, Control Management and Compliance to accelerate innovation while supporting revenue goals and operational excellence.
• Build, mentor, and inspire a high-performing Marketing Operations organization, fostering a culture of innovation, collaboration, accountability, and customer focus.
• Develop talent pipelines and succession planning to strengthen organizational capabilities for the future.
• Lead with empathy and inclusivity, ensuring diverse perspectives are leveraged to deliver better products and outcomes.

Requirements

• Proven track record of leading Marketing Operations, MarTech and/or Process execution activities, with experience leading content and/or channel management strongly preferred.
• Familiarity with marketing in highly regulated industries is strongly desired.
• Ability to drive results in a fast-paced environment often with significant ambiguity and needing to make decisions with less than perfect information.
• Excellent communication and influence management skills with a demonstrated ability to engage, influence, and encourage partners and stakeholders.
• Knowledge of process and MarTech capabilities with ability to develop strategies for marketing enablement; experience with Adobe suite strongly preferred.
• Creative, solution-minded approach with the ability to problem-solve in a quickly evolving MarTech landscape.
• Ability to think innovatively and challenge the status quo.
• Experience leading and inspiring large-scale cross-functional teams and projects that deliver enterprise wins.

Nice to Have

• Experience leading content and/or channel management activities.
• Familiarity with marketing in highly regulated industries.
• Experience with Adobe suite.

Qualifications

• Experience leading Marketing Operations, MarTech, and/or Process execution activities
• Experience leading content and/or channel management (preferred)
• Familiarity with marketing in highly regulated industries (desired)

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements
• 20+ weeks paid parental leave for all parents
• Free access to global on-site wellness centers (depending on location)
• Free and confidential counseling support through Healthy Minds program
• Career development and training opportunities