Marketing Operations ManagerNew

Carta

San Francisco, CA

Full Time

Senior

122k-144k

3 days ago

Job Description

About the Role

The Marketing Operations Manager at Carta will work within the Marketing Operations team to standardize marketing campaign operations, serve as a strategic partner for the marketing and go-to-market teams, and leverage reporting tools to identify opportunities for growth. The role involves building a deep understanding of customer journeys, enabling self-service reporting, and supporting marketing automation to drive predictable growth and improve marketing ROI. Carta connects founders, investors, and limited partners through innovative software solutions for private markets, aiming to create a connected ERP platform for private capital and transform private market infrastructure.

Key Responsibilities

Standardize marketing campaign operations to ensure accurate data feeding into attribution and reporting frameworks
Serve as a strategic guide and thought partner for the marketing and go-to-market team
Use reporting tools to identify opportunities within the marketing funnel to increase lead generation and pipeline
Develop a deep understanding of Carta customer journeys and make data-driven recommendations on segmentation, pain points, and timing
Support the orientation of marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation

Requirements

Growth mindset and ability to handle complex, multifaceted challenges
Hands-on problem solver with a technical background to troubleshoot marketing tech stack issues
Experience building within Marketo and Salesforce
Organized and detail-oriented
Exceptional communication and presentation skills
High EQ, friendly, and helpful partner across Carta GTM

Nice to Have

Experience with marketing automation and data hygiene
Experience working in a fast-paced, cross-functional environment

Qualifications

Experience with Marketo and Salesforce
Proven technical background in marketing technology

Benefits & Perks

Market competitive salary
Equity for all full-time roles
Exceptional benefits
Commission plans for applicable roles

Working at Carta

At Carta, employees are helpful, relentless, unconventional, and kind. They work collaboratively and cross-functionally to challenge the status quo, with a shared goal of creating more owners in the private markets. Carta values a growth mindset, problem-solving, and creating infrastructure that accelerates innovation and empowers ownership.

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